Education
Ph.D. in Business Administration, Marketing (Candidate), UC Berkeley
M.S. in Business Administration, UC Berkeley
S.M. in Operations Research, Massachusetts
Institute of Technology
Diploma in Mathematics (summa cum laude), Moscow
State University
Research Interests
Competitive Marketing Strategy, Demand Complementarities
Decision Making under Risk and Uncertainty
Gambling, Lotteries
Public Policy, Non-Profit Marketing
Internet Marketing, E-Commerce
Customer Relationship Management
Publications
Yakov Bart, Venkatesh Shankar, Fareena Sultan, and
Glen L. Urban (2005), “Are the Drivers and
Role of Online Trust the Same for All Web Sites
and Consumers? A Large Scale Exploratory
Empirical
Study,” Journal of Marketing, 69 (4), pp. 133-152.
PDF file
Yakov Bart (1998), “Option
Hedging in the Binomial Model with Differing Interest Rates,”
Russian Mathematics
Surveys, No.5, November 1998, pp. 227-228.
PDF file
Working Papers
“Multiproduct Competition with Demand
Complementarity” abstract PDF file
“Markets for Hope: Lotteries and
Consumption Indivisibility” (with Ganesh Iyer) abstract
Teaching Experience
Case
Instructor Marketing [Undergraduate Core] (Fall 2003, Fall 2005, Spring 2006, Fall
2007)
Teaching
Assistant Information- and Technology-based
Marketing (Spring 2005)
Teaching
Assistant High-Technology and Innovation
Marketing Management (Fall 2006)
Teaching
Assistant Marketing Management and
Organization (Fall 2007)
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