BA 204
Introduction to Operations Management
Spring 1996






University of California, Berkeley
Walter A. Haas School of Business


Required Text and Course Materials



The required texts for this course are Service Operations Management by Roger W. Schmenner, Prentice Hall, Inc., 1995 and The Memory Jogger, Goal/QPC, 1988. In addition, there is a course packet available from the bookstore containing cases and supplementary readings to be prepared and discussed in class. All reading designated by a chapter title or page numbers in the following outline refers to the book.



Recommended Books




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