BA 204
Introduction to Operations Management
Spring 1996






University of California, Berkeley
Walter A. Haas School of Business


Course Faculty:

Dr. Sara L. Beckman, F575, (510) 642-1058, beckman@haas.berkeley.edu
Class Hours: W 2-4, W 4-6, Th 2-4, Th 4-6, 210 Cheit Hall
Office Hours: Wednesday, 12 - 2
Admin Support: Kathy Johnson, (510) 642-0119, kathy@haas.berkeley.edu


Teaching Assistants:

Chris Lahey, lahey@haas.berkeley.edu
Clark Howard, howard@haas.berkeley.edu
Section Hours: M x-x x-x x-x x-x


Course Overview and Objectives



This course introduces you to concepts and techniques related to the design, planning, control and improvement of service and manufacturing operations. The course attempts to make you conversant in the language of operations management, provide you with tools to analyze basic operations issues, and allow you to see the role of operations management in the overall strategy of the firm. We will cover topics in process analysis, quality program implementation and management, inventory and supply chain management, and product design. In each module of the course, we will begin by introducing basic tools for analyzing operations problems, move to methods of managing that aspect of operations, and end with a case that provides a strategic view of that aspect of operations. In the quality module, for example, we will start with the construction of control charts to monitor quality performance, move to discuss the implementation of total quality management programs and conclude with a discussion of the strategic role of knowledge, developed through quality approaches, in the organization. Through this approach we hope to have you learn about operations management tools and about the context in which they operate.

To pursue these objectives most effectively, we will require you to prepare cases and discuss them in class, prepare written analyses of cases and problem sets, participate in both computer-based and physical simulations and exercises, and complete a project with a local company.

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Expectations for Class Discussion



We highly recommend, but do not require, that you form study groups of three to five members and that you meet with your study group each week to prepare for class discussion. We find that this approach increases learning, develops a sense of teamwork and encourages good preparation for class discussion. Written assignments will be accepted in group form with NO associated grade penalty. Thus, group work is encouraged.

In a typical class session, one or more students will be asked to begin discussion of a selected topic. If you have thoroughly prepared the case and/or readings you should have no difficulty in handling such a lead-off request. Questions for each class session provided in this syllabus will guide your thinking about the readings and cases. During case discussions, we will build a complete analysis of the case situation and address the problems and issues it presents. We will ask students to make recommendations, and will discuss the implementation of those recommendations. Frequently, the final portion of the class will be a lecture/discussion of concepts and techniques brought out in the case or reading, but useful in a much broader range of situations.

Development of verbal skills is given a high priority in this course. The classroom should be considered a laboratory in which you can test your ability to present your analyses and recommendations clearly, to convince your peers of the correctness of your approach to complex problems, and to illustrate your ability to achieve the desired results through the implementation of that approach.

Some of the criteria that we will use to judge effective class participation for grading purposes include:


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Written Assignments



You will have short written assignments nearly every week in this class. Many will take the form of a problem set in which you will be assigned a problem from the text or asked to analyze a specific aspect of the case for that day. You are strongly encouraged to work with a study group in discussing and completing these assignments. Once again, there will be NO grade penalty for turning in group work, so it is strongly encouraged.

You can expect to review materials that will be useful to you in completing the assignments during Monday sections. Written assignments are due at the START OF CLASS on the case or reading discussion date. (If your group contains members from multiple sections, the assignment is due at the start of the FIRST section containing a group member.) Hand in only one copy of the assignment per group. The assignment questions in the detailed course outline should be used to guide your thinking, but are not necessarily the only issues that you should address.

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Other Administrative Information



There are only 15 sessions in this course. We consider this the minimum required to cover the essentials of operations management. Other demands may require you to miss a class, but you should not have more than one such absence. It will be difficult to receive a passing grade in BA 204 without regular attendance. All of the course sections will present the same materials during the same week. Should you HAVE to miss the meeting of your section, you may attend another section. Please inform us when you choose to do so, so that we may properly record the switch in our records.

Please be prepared for every class. Since we frequently call on individuals whose hands are not raised, you should let the instructor know before class if an emergency has made it impossible for you to prepare adequately. In these situations, we still encourage you to attend.

To help the faculty and teaching assistants to learn your names as quickly as possible, we ask that you use your namecards regularly. We will also establish a seating chart for the class.

Group work is encouraged for purposes of general class preparation and for the written assignments. You should not, however, benefit from anyone who has already participated in a faculty-led discussion of the case at Haas or any other school.

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Grading



Your course grade will be determined by an evaluation of your performance on the following activities.

Class participation
Written assignments
Group project
30%
40%
30%

Class participation will be determined by the faculty on the basis of your comments in each class session. We are highly biased towards comment quality as opposed to comment quantity. Written assignments will be graded and returned weekly. Details on the group project follow.


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