Bo Liao

  Curriculum Vitae | Publications | Teaching | Consulting | Presentations |    

PhD Candidate, Operations Management

About Bo

I am currently a Ph.D. candidate in Operations Management at Haas School of Business, University of California Berkeley.  Under the supervision of Professor Candace Yano, I will submit my dissertation—entitled “Optimizing Store Brand Quality, Assortment and Pricing in the Presence of Retail Competition” next Spring, and I intend to complete all degree requirements before the summer of 2014.

My research interests currently lie in two areas. The first lies in developing optimal retail strategies. In the two papers that consist of my dissertation, I studied the optimal pricing, product assortment and product positioning strategies for retailers in the presence of store brand products and retail competition. The second is to study how a firm’s operational decisions are affected by rational consumer behavior. For example, one paper I have been working on explores a technology firm’s optimal information release strategy prior to introducing a new product version, taking into account customers’ strategic buying behavior given which set of information is announced.

I will be presenting two papers at the INFORMS Annual Meeting in Minneapolis this October. The first presentation will consist of the second paper of my dissertation, which studies the optimal store brand positioning strategy for a retailer under retail competition (Wednesday Oct 09, 08:00 - 09:30, Revenue Management and Pricing Cluster). The second presentation is the afore-mentioned paper which explores optimal information release strategy for the firm (Tuesday Oct 08, 11:00 - 12:30, MSOM/Supply Chain Cluster).


Bo Liao

PhD Candidate, Haas School of Business

UC Berkeley

Berkeley, CA 94720-1900

Tel: 510-508-8615



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