Hai Che
	Assistant Professor
	Phone: (510) 643-8918     Fax: (510) 643-1420 Email: cheh AT haas.berkeley.edu
	Office Hours (Spring 2007): Mondays 4:30-6:00pm, or by Appointment

Hai Che
Assistant Professor
Marketing Group
Walter A. Haas School of Business
University of California at Berkeley
545 Student Services Bldg., #1900
Berkeley, CA 94720-1900

This page was last updated on:  June 2008

TODAY IS:

 

BIO

Curriculum Vitae (updated: May 2008)

 (PDF) (html)

 

COURSES

Professor Che is not teaching this semester.

 

PAPERS

1.      “Bounded Rationality in Pricing Under State Dependent Demand: Do Firms Look Ahead? How Far Ahead?”, with K. Sudhir and P.B. Seetharaman (forthcoming at Journal of Marketing Research)   Technical Appendix   (Previously titled:  Pricing Behavior in Markets with State Dependence in Demand)

2.      "Price Competition in Markets with Consumer Variety-seeking", with P.B. Seetharaman (forthcoming at Marketing Science)    Technical Appendix

3.      "Theory-driven Choice Models", with Tülin Erdem, Kannan Srinivasan, Wilfred Amaldoss, Patrick Bajari, Teck Ho, Wes Hutchinson, Michael Katz, Michael Keane, Robert Meyer and Peter Reiss, Marketing Letters, Volume 16, Numbers 3-4, December 2005, pp225-237

4.      "Speed of Replacement: Modeling Brand Loyalty Using Last-move Data"  (abstract), with P.B. Seetharaman (forthcoming at Journal of Marketing Research)        Technical Appendix

5.      "Leveraging Uncertainty through Make-to-Order", with Chakravarthi Narasimhan and V. Padmanabhan (conditionally accepted at Quantitative Marketing and Economics)

6.    "Negative Advertising and Voter Choice", with Ganesh Iyer and Ravi Shanmugam

7.      "Empirical Analysis of Present-Bias in Choice Behavior Using Medical Claim Settlement Data", with Teck Ho and Charis Kaskiris

8.      "Beyond the Tradeoff between Richness and Representativeness: Optimally Combining Individual and Store level Data," with K. Sudhir and P.B. Seetharaman

 

WORKING IN PROGRESS

1. "Modeling Disequilibrium Behavior in Pricing Games", with Teck Ho and Thomas Palfrey
2. "Incomplete Information and Pricing Behavior", with Ganesh Iyer and P.B. Seetharaman
3. "Consumer Strategic Trial", with Tulin Erdem and Sabri Oncu
4. "The Effects of Stock-outs on Consumer Choice", with Xinlei Chen and Yuxin Chen

 

LINKS

1. Research
2. Personal

 

INTERESTS

• Movies
• Classical and Jazz Music
• Nature

 

MY CAT

• You can see my cat Sid's pictures here and here.

 

Lake and Tree