Assistant Professor
Marketing Group
Walter A. Haas School of Business
University of California at Berkeley
545 Student Services Building, #1900
Berkeley, CA 94720-1900
Ph: (510) 643-8918
Fax: (510) 642-1420
Email: cheh@haas.bekeley.edu Web: http://faculty.haas.berkeley.edu/~cheh/
This CV is updated on: June 2008
_______________________________________________________________________________________________________________________________
M.S.B.A. (Management): 2001
Olin School of Business, Washington University
Dissertation Title: “Pricing Under Consumer Heterogeneity”
Thesis Committee: Chakravarthi Narasimhan, P.B. Seetharaman, K. Sudhir, V. Padmanabhan, Tat Chan, and Charles Moul
1997-1999 Ph.D Pre-candidate (Economics)
M.A. (Economics): November 1997
University of Toronto, Canada
1995 M.A. (Finance)
Fudan University, Shanghai, China
1992 B. A. (Honors, Economics)
Fudan University, Shanghai, China
2003-current Assistant Professor, Marketing Group, Haas School of Business, UC Berkeley
2001-2003 Doctoral Student Editorial Board, Marketing Science, INFORMS
1994-1996 Fuji Bank Ltd. (Japan), China
Senior Officer: Project Finance, Syndicated Loans and Corporate Loans
o Journals
Ad Hoc reviewer for:
· Marketing Science
· Quantitative Marketing and Economics
· Management Science
· Journal of Marketing Research
· Manufacturing and Service Operations Management
· Production and Operations Management
· International Journal of Industrial Organization
o Others
· Reviewer for MSI's 2007 Alden G. Clayton Doctoral Dissertation Proposal Competition
PUBLICATIONS
1. “Bounded Rationality in Pricing Under State Dependent Demand: Do Firms Look Ahead? How Far Ahead?”, with K. Sudhir and P.B. Seetharaman, August 2007, Journal of Marketing Research
2. "Price Competition in Markets with Consumer Variety-seeking", with P.B. Seetharaman, forthcoming at Marketing Science;
3. "Theory-driven Choice Models", with Tülin Erdem, Kannan Srinivasan, Wilfred Amaldoss, Patrick Bajari, Teck Ho, Wes Hutchinson, Michael Katz, Michael Keane, Robert Meyer and Peter Reiss, Marketing Letters, Volume 16, Numbers 3-4, December 2005, pp225-237;
4. "Leveraging Uncertainty through Make-to-Order", with Chakravarthi Narasimhan and V. Padmanabhan, conditionally accepted for publication at Quantitative Marketing and Economics;
5. “Speed of Replacement: Modeling Brand Loyalty Using Last-Move Data”, with P.B. Seetharaman, forthcoming at Journal of Marketing Research
1. " Negative Advertising and Voter Choice", with Ganesh Iyer and Ravi Shanmugam
2. “Consumer Dynamic Choice in a Product Line and Firm Strategies”, with Tulin Erdem and Sabri Oncu
3. “The Effects of Stock-outs on Consumer Choice”, with Yuxin Chen and Xinlei Chen
4. "Empirical Analysis of Present-Bias in Choice Behavior Using Medical Claim Settlement Data", with Teck Ho and Charis Kaskiris
5. "Beyond the Tradeoff between Richness and Representativeness: Optimally Combining Individual and Store level Data," with K. Sudhir and P.B. Seetharaman
RESEARCH IN PROGRESS
1. "Modeling
Disequilibrium Behavior in Pricing Games", with Teck Ho and Thomas Palfrey
2. "Incomplete
Information and Pricing Behavior", with Ganesh Iyer and P.B. Seetharaman;
3. "How
Stock-outs Affect Consumer Purchase Incidence and Store Choice: A
Multi-category Analysis", with K. Sudhir and Yu Ma
4. “Empirical
Analysis of Trade Promotion Data and Retail Pass-through”, with K. Sudhir
INVITED PRESENTATION
September 2007, Purdue University
October 2007, University of Southern California
February 2008, University of Toronto (Canada)
January 2007, University of Houston
March 2007, University of Texas at Dallas
Spring 2005, University of Southern California
Spring 2005, Santa Clara University
Spring 2004, University of Chicago
Fall 2002-Spring 2003,
· Berkeley,
· Carnegie Mellon,
· Houston, INSEAD,
· Minnesota,
· National University of Singapore,
· NYU,
· Rice,
· Rochester,
· Rutgers,
· Stanford,
· SUNY-Buffalo,
· University of Southern California,
· Washington University in St Louis
CONFERENCE PRESENTATION
July 2007, Summer Institute of Competitive Strategy (University of California at Berkeley)
June 2007, INFORMS Marketing Science Annual Conference (Singapore Management University)
March 2007, Frank Bass Conference at University of Texas in Dallas
October 2006, Quantitative Marketing and Economics Conference
May 2006, Berkeley-Stanford-Davis-Santa Clara research conference
Summer 2006, INFORMS Marketing Science Annual Conference (University of Pittsburgh)
Summer 2005, INFORMS Marketing Science Annual Conference (Emory University)
Summer 2004, Choice Modeling Symposium on Theory-Driven Models (University of Colorado, Boulder)
Summer 2003, INFORMS Marketing Science Annual Conference (University of Maryland)
Summer 2005, Summer Institute of Competitive Strategy (University of California at Berkeley)
Spring 2007 Marketing Research (Daytime MBA)
(course overall evaluation: 6.0/7.0)
Empirical Models and Methods in Marketing (PhD)
(course overall evaluation: 6.5/7.0)
Haas School of Business, University of California at Berkeley
Fall 2005 Marketing Research (Undergrad) (club 6 member[1])
(course overall evaluation: 6.0/7.0)
Undergraduate Marketing Core (Undergrad) (2 sections) (club 6 member)
(course overall evaluation: 6.0/7.0)
Ph.D Research Seminar in Marketing (Ph.D) (club 6 member)
(course overall evaluation: 7.0/7.0)
Haas School of Business, University of California at Berkeley
Fall 2004 Marketing Research Elective (MBA, EWMBA, Undergrad)
(course overall evaluation: 5.0/7.0 for Undergrad, 5.0/7.0 for EWMBA, 2.0/7.0 for MBA[2])
Ph.D Research Seminar in Marketing (Ph.D) (club 6 member)
(course overall evaluation: 7.0/7.0)
Haas School of Business, University of California at Berkeley
Spring 2004 Undergraduate Marketing Core Course (Undergrad) (3 sections)
(course overall evaluation: 5.0/7.0)
Haas School of Business, University of California at Berkeley
Fall 1998 Graduate Instructor, Ph.D Math and Statistics Review (Ph.D)
Rotman School of Business and Economics Department, University of Toronto
AWARDS, HONORS AND GRANTS
2006-2008 UC Berkeley Committee on Research Faculty Research Grant
2006 UC Berkeley Committee on Research Teaching Grant
2006 UC Berkeley Committee on Research Research Assistantship Grant
2003-2006 UC Berkeley Committee on Research Junior Faculty Research Grant
2002 American Marketing Association Doctoral Consortium Fellow
1999 Ontario Graduate Student Scholarship in Canada
1998-2000 University of Toronto Connaught Fellowship (top 5% of graduate students)
SERVICE
Haas Marketing Group Recruiting Committee (2004, 2006)
Ad Hoc Committee for Hiring of Adjunct Professor at Haas (2006)
SUPERVISION
Qiaowei Shen (Haas Marketing Ph.D, Oral Exam committee and Dissertation committee)
· Initial placement: Wharton School at University of Pennsylvania
Yakov Bart (Haas Marketing Ph.D, Oral Exam committee and Dissertation committee)
Ravi Shanmugam (Haas Marketing Ph.D, second year paper adviser, Dissertation committee)
Pedro Gardete (Haas Marketing Ph.D, second year paper adviser, Dissertation committee)
DISSERTATION COMMITTEE
Professor Chakravarthi Narasimhan,
Olin School of Business, Washington University, St Louis, MO 63130
(314) 935-6313
Email: narasimhan@wustl.edu
Professor P.B. Seetharaman
Jesse Jones School of Business, Rice University, Houston, TX
(713) 348-6432
Email: seethu@rice.edu
Professor V. Padmanabhan
INSEAD
(011)65-6799-5335
Email: paddy.padmanabhan@insead.edu
Professor K. Sudhir
School of Management, Yale University, New Haven, CT 06520-8200
(203)432-3289
Email: k.sudhir@yale.edu
PERSONAL
Citizen of China, Permanent Resident of USA
Single
Interests: Jazz and Classic Music, Meditation, Nature, and Finding Good Restaurants
[1] Club 6.0 at Haas School of Business is a recognition of professors who have median 6.0 and above on a 7-point scale in regard to instructor effectiveness, other than overall course evaluation. On average, 30-40% of tenure track faculty enter this club each semester;
[2] The daytime MBA rating is the result of the students’ reaction to the instructor change, and back-to-back teaching in my first year. My daytime MBA teaching rating for the course (most recent rating: Spring 2007), as well as all other Ph.D and undergrad-level courses, has improved since then.