PROFILE: Eduardo B. Andrade

	Eduardo B. Andrade
	Assistant Professor of Marketing - Haas School of Business - University of California, Berkeley
	Phone: (510) 643-4376 Fax: (510) 643-0621 Email: eandrade@haas.berkeley.edu
	Office Hours: By appointment in F682.

EDUCATION

POSITIONS HELD

2004 to present - Assistant Professor of Marketing - Haas School of Business - University of California, Berkeley.

SERVICES

2009 to present - PhD Program Field Advisor (Marketing) - Haas School of Business - University of California, Berkeley.

TEACHING

Consumer Behavior - MBA 260, Spring 2007, 2008.
Consumer Behavior - UGBA 160, Spring 2005, 2006, 2007, 2008.
Customer and Strategic Behavior - PhD 269, Spring 2006 (with Priya Raghubir and Ganesh Iyer).

RESEARCH INTERESTS

PUBLICATIONS: ARTICLES

Andrade, Eduardo B. and Leaf Van Boven, "Feelings Not Foregone: Underestimating Affective Reactions to What Does Not Happen", Psychological Science, forthcoming.
Andrade, Eduardo B. and Teck-Hua Ho (2009), "Gaming Emotions in Social Interactions", Journal of Consumer Research, (Published Online), December - LEAD ARTICLE.
Andrade, Eduardo B. and Ganesh Iyer (2009), "Planned versus Actual Betting in Sequential Gambles", Journal of Marketing Research, Vol. XLVI (June), 372-383.
Andrade, Eduardo B. and Dan Ariely (2009), "The Enduring Impact of Transient Emotions on Decision Making", Organizational Behavior and Human Decision Processess, 109 (May),1-8 - LEAD ARTICLE.
Andrade, Eduardo B. and Joel B. Cohen (2007), "On the Consumption of Negative Feelings," Journal of Consumer Research, 34 (October), 283-300 - LEAD ARTICLE.
Andrade, Eduardo B. and Teck-Hua Ho (2007)**, "How is the Boss's Mood Today? I Want a Raise," Psychological Science, 18 (August), 668-671.
Andrade, Eduardo B. (2005), "Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms," Journal of Consumer Research, 32 (December), 355-362.
Cohen, Joel B. and Eduardo B. Andrade (2004)**, "Affective Intuition and Task-Contingent Affect Regulation," Journal of Consumer Research, 31 (September), 358-367.

**Equal author contribution PUBLICATIONS: BOOK CHAPTERS

Andrade, Eduardo B. and Joel B. Cohen (2007), "Affect-Based Evaluation and Regulation as Mediators of Behavior: The Role of Affect in Risk-Taking, Helping and Eating Patterns," In Do Emotions Help or Hurt Decision Making: A Hedgefoxian Perspective, Eds. Kathleen Vohs, Roy Baumeister, and George Loewenstein. New York, NY: Russel Sage, (pp. 35-68).
Cohen, Joel B., Michel T. Pham and Eduardo B. Andrade** (2008), "The Nature and Role of Affect in Consumer Behavior," In Handbook of Consumer Psychology, Eds. Curt Haugtvedt, Frank Kardes, and Paul Herr. Mahwah, NJ: Erlbaum (pp.297-348).

**Equal author contribution PUBLICATIONS: CONFERENCE PROCEEDINGS

Andrade, Eduardo B., Velitchka Kaltcheva, and Barton Weitz (2002), "Self-Disclosure on the Web: The Impact of Privacy Policy, Reward, and Company Reputation." Advances in Consumer Research, Vol.29, ed. Susan M. Broniarczyk and Kent Nakamoto, Valdosta, GA: Association for Consumer Research (pp. 350-353).
Andrade, Eduardo B. (2000), "Identifying Discriminating Variables of Online and Offline Buyers: A Perceived-Risk Approach," (abstract) Proceedings of the 6th Americas Conference on Information Systems, ed. H. Michael Chung, Long Beach, CA: Association for Information Systems (pp. 1386-1392).

PRESS COVERAGE

HONORS AND AWARDS

2007-2008 Schwabacher Fellowship, Executive Committee, UC Berkeley.
2007 Marketing Science Institute (MSI) Young Scholar (pic).
2006-2007 TRUST funding, UC Berkeley.
2004-05/05-06/06-07/07-08/08-09 Junior Faculty Research Grant, Committee on Research, UC Berkeley.
2004 CASBS Scholar - Summer Institute on Emotion and Decision - Stanford University.
2003 AMA Doctoral Consortium Fellow - Minneapolis, MN.
1994-1996 CIDA (Canadian International Development Agency) Masters Fellowship through École des HEC (CETAI) – Université de Montréal.

EXTERNAL SERVICES AND ASSIGNMENTS

Ad Hoc Reviewer (Marketing Journals): Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing.
Ad Hoc Reviewer (Psychology Journals): Psychological Bulletin, Journal of Personality and Social Psychology, Psychological Science, Emotion, Social Cognition, Cognition & Emotion, and Applied Cognitive Psychology.
Ad Hoc Reviewer (Grants/Conferences/Awards): National Science Foundation (NSF), Society for Consumer Psychology Winter Conference, ACR-North America Conference, ACR-Latin America Conference, European Marketing Academy Conference, and SCP-Sheth Doctoral Dissertation Competition.
Conference Program Committe Member: ACR-North America 2008, SCP-San Diego 2009.
Membership: Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), American Psychological Association (APA), Institute of Personality and Social Research (IPSR), American Marketing Association (AMA), International Society for Research on Emotions (ISRE).

PRESENTATIONS AT FACULTY RESEARCH SEMINARS

Duke University - Fuqua (2009)
University of Toronto - Rotman (2009)
Northwestern University - Kellogg (2009)
University of Miami - Business School (2009)
FUCAPE Business School - Vitoria (ES) - Brazil (2008)
Stanford University - Psychophysiology Lab (2008)
Yale University - SOM (2008).
University of Southern California - Marshall (2007)
University of Pennsylvania - Wharton (2006)
UFSC: CSE - Florianopolis (SC), Brazil (2006)
IBMEC-São Paulo - Brazil (2006)
University of Chicago - GSB (2006)
New York University - Stern (2005)
Columbia University - CBS (2005)
Stanford University - GSB (2005)
Institute for Personality and Social Research (IPSR), UC Berkeley (2004)
Center for Advanced Study in the Behavioral Sciences (CASBS), Stanford University (2004)

PRESENTATIONS AT CONFERENCES/COLLOQUIA

My curriculum vitae is available here (in pdf format). Webcounter

(since 03-01-2005).

Last update on August 2009