Editorial Board: Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology
Ad Hoc Reviewer (Marketing/Management Journals): Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Management Science, Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing.
Ad Hoc Reviewer (Psychology Journals): Psychological Bulletin, Journal of Personality and Social Psychology, Psychological Science, Journal of Experimental Social Psychology, Emotion, Social Cognition, Cognition & Emotion, and Applied Cognitive Psychology.
Ad Hoc Reviewer (Grants/Conferences/Awards): National Science Foundation (NSF), Society for Consumer Psychology Winter Conference, ACR-North America Conference, ACR-Latin America Conference, European Marketing Academy Conference, and SCP-Sheth Doctoral Dissertation Competition.
Conference Program Committe Member: ACR-North America 2008, 2010, 2011, SCP-San Diego 2009.
The Role of Emotions on Consumer Judgment and Decision Making.
Andrade, Eduardo B. (2000), "Identifying Discriminating Variables of Online and Offline Buyers: A Perceived-Risk Approach," (abstract) Proceedings of the 6th Americas Conference on Information Systems, ed. H. Michael Chung, Long Beach, CA: Association for Information Systems (pp. 1386-1392).