Eduardo B. Andrade
	Assistant Professor
	Phone: (510) 643-4376 Fax: (510) 643-0621 Email: eandrade@haas.berkeley.edu
	Office Hours: By appointment in F682.

EDUCATION

• Ph.D., Marketing , University of Florida,US, 2004.
• M.Sc., Marketing, École des HEC - Université de Montréal, Canada, 1996.
• BSBA, Business Administration, Universidade Federal de Santa Catarina, Brazil, 1993.

TEACHING

• Consumer Behavior - MBA 260, Spring 2007, 2008.
• Consumer Behavior - UGBA 160, Spring 2005, 2006, 2007, 2008.
• Customer and Strategic Behavior - PhD 269, Spring 2006 (with Priya Raghubir and Ganesh Iyer).

RESEARCH INTERESTS

• Affect (emotions and mood) and its consequence on consumer judgment and decision making.

SELECTED ARTICLES

• Andrade, Eduardo B. and Ganesh Iyer, "Planned versus Actual Betting in Sequential Gambles", Journal of Marketing Research, forthcoming.
• Andrade, Eduardo B. and Joel B. Cohen (2007), "On the Consumption of Negative Feelings," Journal of Consumer Research, 34 (October), 283-300 - LEAD ARTICLE (in pdf format).
• Andrade, Eduardo B. and Teck-Hua Ho (2007), "How is the Boss's Mood Today? I Want a Raise," Psychological Science, 18 (August), 668-671 (in pdf format).
• Andrade, Eduardo B. (2005), "Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms," Journal of Consumer Research, 32 (December), 355-362 (in pdf format).
• Cohen, Joel B. and Eduardo B. Andrade (2004), "Affective Intuition and Task-Contingent Affect Regulation," Journal of Consumer Research, 31 (September), 358-367 (in pdf format).

BOOK CHAPTERS

• Andrade, Eduardo B. and Joel B. Cohen (2007), "Affect-Based Evaluation and Regulation as Mediators of Behavior: The Role of Affect in Risk-Taking, Helping and Eating Patterns," In Do Emotions Help or Hurt Decision Making: A Hedgefoxian Perspective, Eds. Kathleen Vohs, Roy Baumeister, and George Loewenstein. New York, NY: Russel Sage, (pp. 35-68).
• Cohen, Joel B., Michel T. Pham and Eduardo B. Andrade (2008), "The Nature and Role of Affect in Consumer Behavior," In Handbook of Consumer Psychology, Eds. Curt Haugtvedt, Frank Kardes, and Paul Herr. Mahwah, NJ: Erlbaum (pp.297-348).

WORKING PAPERS

• Andrade, Eduardo B. and Teck-Hua Ho, "Gaming Emotions", working paper.
• Andrade, Eduardo B., Danny Claro and Gazi Islam, "Misestimating Betting Behavior", working paper.
• Andrade, Eduardo B. and Dan Ariely, "Short and Long Term Consequences of Emotions in Decision Making", working paper.

PRESS COVERAGE

• Newsweek blog "Asking For a Raise? Read This First" (also in pdf).
• Forbes.com "Now they know you know" (also in pdf).
• USNews.com "In the mood for...money" (also in pdf).
• ABC7news "New UC Berkeley Study Reveals Horror Films Secrets" (watch the video).
• Science Daily "Why Do People Love Horror Movies? They Enjoy Being Scared" (also in word).

HONORS AND AWARDS

• 2007-2008 Schwabacher Fellowship, Executive Committee, UC Berkeley.
• 2007 Marketing Science Institute (MSI) Young Scholar (pic).
• 2006-2007 TRUST funding, UC Berkeley.
• 2006-2007 Junior Faculty Research Grant, Committee on Research, UC Berkeley.
• 2005-2006 Junior Faculty Research Grant, Committee on Research, UC Berkeley.
• 2004-2005 Junior Faculty Research Grant, Committee on Research, UC Berkeley.
• 2004 CASBS Scholar - Summer Institute on Emotion and Decision - Stanford University.
• 2003 AMA Doctoral Consortium Fellow - Minneapolis, MN.
• 1994-1996 CIDA (Canadian International Development Agency) Masters Fellowship through École des HEC (CETAI) – Université de Montréal.

EXTERNAL SERVICES AND ASSIGNMENTS

• Ad Hoc Reviewer (Journals): Psychological Bulletin, Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing, Emotion, Cognition & Emotion, and Applied Cognitive Psychology.
• Ad Hoc Reviewer (Conferences/Others): Society for Consumer Psychology Winter Conference, ACR-North America Conference, ACR-Latin America Conference, European Marketing Academy Conference, and SCP-Sheth Doctoral Dissertation Competition.
• Member of the Association for Consumer Research (ACR).
• Member of the American Psychological Association (APA).
• Member of the Institute of Personality and Social Research (IPSR).
• Member of the American Marketing Association (AMA).

PRESENTATIONS AT FACULTY RESEARCH SEMINARS

• Yale University - SOM (2008): Gaming Emotions.
• University of Southern California - Marshall (2007): Dynamic Inconsistencies in Gambling and the Role of Feelings.
• University of Pennsylvania - Wharton (2006): On the Consumption of Negative Feelings.
• UFSC - Brazil (2006): Dynamic Inconsistencies in Gambling and the Role of Feelings.
• IBMEC-São Paulo - Brazil (2006): Dynamic Inconsistencies in Gambling and the Role of Feelings.
• University of Chicago - GSB (2006): On the Consumption of Negative Feelings.
• New York University - Stern (2005): On the Consumption of Negative Feelings.
• Columbia University - CBS (2005): On the Consumption of Negative Feelings.
• IBMEC-São Paulo (2005): Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms.
• Stanford University - GSB (2005): On the Consumption of Negative Feelings.
• Institute for Personality and Social Research (IPSR), UC Berkeley (2004): Positive Mood and Incongruent Recall: The Salience Hypothesis.
• Center for Advanced Study in the Behavioral Sciences (CASBS), Stanford University (2004): Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms.

PRESENTATIONS AT CONFERENCES/COLLOQUIA

• Bay Area Spring Colloquium - Santa Clara University (2008): Gaming Emotions.
• MSI Young Scholar Conference - Park City - Utah (2007): Dynamic Inconsistencies in Gambling and the Role of Feelings.
• ACR-North America Conference - Memphis (2007): Dynamic Inconsistencies in Gambling and the Role of Feelings.
• SCP Conference - Las Vegas (2007): Dynamic Inconsistencies in Gambling and the Role of Feelings.
• ACR-North America Conference - Orlando (2006): On the Consumption of Negative Feelings.
• Emotion and Decision Making Reunion, UC Berkeley (2005): On the Consumption of Negative Feelings.
• Andrade, Eduardo B., Velitchka Kaltcheva, and Barton Weitz (2002), "Self-Disclosure on the Web: The Impact of Privacy Policy, Reward, and Company Reputation." Advances in Consumer Research, Vol.29, ed. Susan M. Broniarczyk and Kent Nakamoto, Valdosta, GA: Association for Consumer Research (pp. 350-353).
• Andrade, Eduardo B. (2000), "Identifying Discriminating Variables of Online and Offline Buyers: A Perceived-Risk Approach," (abstract) Proceedings of the 6th Americas Conference on Information Systems, ed. H. Michael Chung, Long Beach, CA: Association for Information Systems (pp. 1386-1392).

My curriculum vitae is available here (in pdf format). Webcounter (since 03-01-2005).



Last update on April 2008

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