Florian Zettelmeyer
	Associate Professor (Curriculum Vitae)
	Phone: (510) 643-1898     Fax: (510) 643-1420 Email: florian@haas.berkeley.edu
	Office Hours: By appointment in F698

EDUCATION

• Ph.D., Management, Massachusetts Institute of Technology (MIT).
• M.Sc., Economics, University of Warwick, UK
• Business Engineering, Vordiplom, University of Karlsruhe, Germany

RESEARCH INTERESTS

• Marketing Implications of Consumer Search and Uncertainty
• Implications of the Internet on traditional industries
• Electronic Selling Formats
• Distribution Channels.
• Integration of Behavioral and Economic Approaches to Consumer Choice

TEACHING

• Information- and Technology-Based Marketing (MBA 263, EWMBA263), Fall 2007.

RELEVANT EXPERIENCE

• Consultant, McKinsey & Company, Inc., Germany and Brazil, Summers 1989-1991.

SELECTED HONORS AND GRANTS

• Barbara and Gerson Bakar Faculty Fellow (2007-08)
• National Bureau of Economic Research (NBER), Promotion to Research Associate (April 2007)
• 2007 Paul E. Green Award (recognizes the best article in the Journal of Marketing Research in 2006) for "How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data," published in the May 2006 issue of the Journal of Marketing Research.
• National Science Foundation (NSF), Economics Program Grants # SES-0550508 and SES-0550911, "Incentive Promotions in the US Automotive Industry," (2006-2009, $151,000)
• The Earl F. Cheit Outstanding Teaching Award (2006, for teaching in the M.B.A. program at the Haas School, UC Berkeley)
• The Earl F. Cheit Outstanding Teaching Award (2006, for teaching in the Ph.D. program at the Haas School, UC Berkeley)
• National Bureau of Economic Research (NBER), Appointment as Faculty Research Fellow (March 2003)
• National Science Foundation, Economics Program Grant # SES-0111885, "The Effect of Internet Car Shopping on Prices and Discrimination," (2001-2004, $184,000)
• Schwabacher Fellowship, highest honor of Haas School for Assistant Professors (2001-02)
• Junior Faculty Research Grant, University of California at Berkeley (2000-01)

SELECTED PUBLICATIONS

• "Contingent response to self-customization procedures: implications for consumer choice and satisfaction." (2008), Journal of Marketing Research, (conditionally accepted), (with Ravi Dhar and Ana Valenzuela)
• "$1000 Cash Back: The Pass-Through of Auto Manufacturer Promotions.." (2006), American Economic Review, Vol. 96 (4), pp. 1253-1270 (with Meghan Busse and Jorge Silva-Risso)
• "How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data.." (2006), Journal of Marketing Research, Vol. 43 (2), pp. 168-181 (with Fiona Scott Morton and Jorge Silva-Risso)
• "Advertising in a Distribution Channel." (2004), Marketing Science , Vol. 23 (4), pp. 619-628 (with Greg Shaffer)
• "The Strategic Positioning of Store Brands in Retailer - Manufacturer Negotiations." (2004), Review of Industrial Organization, Vol. 24, pp. 161-194 (with Fiona Scott Morton)
• "Consumer Information and Discrimination: Does the Internet Affect the Pricing of New Cars to Women and Minorities?." (2003), Quantitative Marketing and Economics, Vol.1 (1), pp.65-92 (with Fiona Scott Morton and Jorge Silva Risso)
• "When good news about your rival is good for you: The effect of third-party information on the division of channel profits." (2002), Marketing Science, Vol. 21(3), pp.273-293 (with Greg Shaffer)
• "Internet Car Retailing." (2001), Journal of Industrial Economics, Vol. 49 (4), pp. 501-519 (with Fiona Scott Morton and Jorge Silva Risso)
• "Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels," (2000), Journal of Marketing Research, Vol. 37(3), pp. 292-308.
• "Brand Equity, Consumer Learning and Choice." (1998), Marketing Letters, Vol. 10(3) (with Tulin Erdem, Joffre Swait, Susan Broniarczyk, Dipankar Chakravarti, Jean-Noel Kapferer, Michael Keane, John Roberts, and Jan-Benedict Steenkamp).
• "Metrics to Evaluate R&D," with John R. Hauser, Research Technology Management, 1997, Vol. 40(4), pp. 32-38.
• "The Role of Inference in Context Effects: Inferring What You Want From What is Available," with Drazen Prelec and Birger Wernerfelt, Journal of Consumer Research, 1997, Vol. 24(1), pp. 118-125.
• "Testing Alternative Models of New Product Diffusion," with Paul Stoneman, in The Economics of Innovation and New Technology, 1993, Vol. 2, pp. 283-308.

WORKING PAPERS

• ""'The Best Price You'll Ever Get': The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry."(12/2007), (with Meghan Busse and Duncan Simester)
• "Comparative Advertising and In-Store Displays."(11/2007) (with Greg Shaffer)
• "Scarcity Rents in Car Retailing: Evidence from Inventory Fluctuations at Dealerships." (9/2007), (with Fiona Scott Morton and Jorge Silva-Risso)
• "What Matters for Price Negotiations: Evidence From the US Auto Retailing Industry." (7/2007), NSF funded (with Fiona Scott Morton and Jorge Silva-Risso)
• "Cowboys or Cowards: Why are Internet Car Prices Lower?" (7/2006) (with Fiona Scott Morton and Jorge Silva Risso)
• "The Strategic Use of Consumer Search Cost." (9/2000)