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QUICK
REFERENCE:
FEBRUARY
- AMA,
SCP
APRIL
- Houston
MAY
- LBS
MAY/JUNE
- BDRM
JUNE
- MS
JULY
- SICS
<SUMMER>
- AMA
Doct.
AUGUST
- AMA
SEPT./OCT
- ACR
OCTOBER
- QME
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Thanks to Ravi
Shanmugam who prepared this document (with input from Prof. Priya Raghubir and other faculty/students).
The following is a basic guide to various conferences that
PhD students in the Marketing group may be interested in attending. Starting
in their 3rd year, students will find that presenting their
research at conferences is a good way to gain experience with presenting
their work, build their professional networks, and gain a more in-depth
understanding about how marketing academia works at all levels.
Funding
Unless otherwise indicated, all travel expenses as well as
a registration fee are the responsibility of the student (i.e. not covered by
the conference). However, various options exist for students to receive
funding, including:
- Funding
from the PhD program. In 2007-08, all Haas PhD students are entitled to
an annual travel budget of $650 (subject to change in future years).
- For further info: Watch your
email for procedural details and contact Kim with questions.
- Funding
from the Marketing group.
- For further info: Contact the
group’s academic advisor.
- Funding
from the Berkeley
Graduate Division. All Berkeley
graduate students who have advanced to candidacy are entitled to a
one-time award of up to $500.
Always pursue PhD program funding as the first option:
this budget (unlike the Marketing group’s research funds) is specifically
earmarked for travel and does not carry over from year to year.
For funding from the Marketing group, the group’s academic
advisor should be the first point of contact. As the Marketing Science and
ACR conferences are the most important conferences for quant and behavioral
students, respectively, the group will give priority to students who have
papers accepted for these conferences.
Major conferences for quant students
Marketing Science
conference
- When: June (annual)
- Where: Location varies. Held
internationally every 3 years.
- Most recent location: Singapore
(Lee Kong Chian
School of
Business), June 2007.
- Paper acceptance: Not
competitive.
- Attended by: Faculty and
students (separate doctoral consortium included)
- Notes: This is the main
conference for quantitative marketing academics. The group generally
recommends that students only attend when they are ready, ideally right
before going to the job market. Paper acceptance is not competitive due
to a large number of presentation slots, but feedback can be highly
critical depending on who attends a presentation.
- For more information: http://www.business.smu.edu.sg/mks2007/
(2007 conference website)
SICS (Summer
Institute in Competitive Strategy)
- When: July (annual)
- Where: Haas.
- Paper acceptance: Competitive.
- Attended by: Faculty and
students.
- Notes: This is the only major
conference held at Haas. It is free (and of course, easy) for Haas
students to attend.
- For more information: http://groups.haas.berkeley.edu/marketing/sics/
(Conference website)
QME (Quantitative
Management & Economics) conference
- When: October (annual)
- Where: Location varies.
- Most recent location: Chicago (U of Chicago GSB),
October 2007
- Paper acceptance: Competitive.
- Attended by: Faculty and
students.
- Notes: This is a very quantitatively-oriented
conference.
- Funding notes: According to the
2007 conference website, “for participants who cannot cover travel
costs, limited funds will be available.” The registration fee of $200 is
waived for students with a recommendation letter from faculty.
- For more information: http://research.chicagogsb.edu/marketing/qme/index.aspx
(2007 conference website)
Major conferences (primarily for CB students)
ACR (Association for
Consumer Research) conference
- When: September/October (annual)
- Where: Location varies.
- Most recent location: Memphis, October 2007
- Paper acceptance: Competitive.
- Attended by: Faculty and
students (separate doctoral consortium included)
- Notes: This entry refers to the
North American ACR conference, which is the premier conference for
marketing CB academics. ACR also sponsors various smaller, regional conferences:
details are on the ACR website.
- For more information: http://www.acrwebsite.org/ (organization site)
SCP (Society for
Consumer Psychology) conference
- When: February (annual)
- Where: Location varies.
- Most recent location: New Orleans, February 2008
- Paper acceptance: Competitive.
- Attended by: Faculty and
students
- Notes: This conference is
similar to ACR but smaller. “In order to encourage a diverse set of
ideas and approaches to consumer psychology, the topic areas are not
limited by a particular theme or application.”
- For more information: http://fisher.osu.edu/marketing/scp/
(organization site)
Major conferences (for both quant/CB students)
AMA Marketing
Educators Summer and Winter meetings
- When: August and February
(semi-annual)
- Where: Location varies.
- Most recent location: Washington DC,
August 2007.
- Attended by: Faculty and
students
- Notes: This is mainly of interest
because of the job market interviews that take place at the summer
conference. However, papers can be submitted as well.
- For more information: http://www.marketingpower.com/aevent_event24808.php
(2007 conference site)
AMA Sheth Doctoral
Consortium
- When: Summer (annual)
- Where: Location varies.
- Most recent location: Columbia, MO
(U of Missouri), June 2008.
- Attended by: Faculty and
students (primarily student-focused)
- Notes: Haas nominates and funds
one student to attend every year.
- For more information: http://www.cba.unl.edu/dept/marketing/ama.html
(description of event)
University of Houston Doctoral Symposium
- When: April (annual)
- Where: Houston
(U. of Houston
– Bauer College of Business)
- Attended by: Faculty and
students (presentations by students only)
- Notes: In recent years, Haas has
nominated one or two students (typically 3rd-year students)
to attend this conference, which includes students from schools in TX as
well as Haas, UCLA, USC, Arizona
and ASU. Presentations include both CB and quant papers.
- Funding notes: There is no
conference fee and lodging is provided by UH at an on-campus hotel.
- For more information: http://www.bauer.uh.edu/Marketing/PhD/symposium.htm
(2006 conference website)
Other conferences
BDRM (Behavioral
Decision Research in Marketing) conference
- When: May/June (every 2 yrs)
- Where: Location varies.
- Most recent location: Los Angeles (UCLA), June 2006
- Notes: Watch for an announcement
and website closer to the the date of the next conference in summer
2008.
SJDM (Society for Judgment
and Decision Making) conference
- When: (annual)
- Where: Location varies.
- Most recent location: Long Beach, CA,
November 2007
- Paper acceptance: Competitive
(talks), not competitive (posters).
- Attended by: Faculty and
students.
- For more information: http://www.decisionsciencenews.com/?p=215
(conference website)
London Business
School Trans-Atlantic Conference
- When: May (annual).
- Where: London
(London Business School)
- Paper acceptance: Not competitive.
- Attended by: Students only.
(Note that unlike all other conferences on this list, this is for
students from all business school academic areas, although marketing
students present to each other only)
- Notes: This conference has been
well-attended by Haas students in general, but not from the marketing
group. It is attended by PhD students from the top 10 U.S. business schools, LBS,
and INSEAD and may be especially useful for students considering the
European job market.
- Funding notes: There is no conference
fee and lodging is provided by LBS at a nearby hotel.
- For more information: http://www.london.edu/phd/transatlanticconference.html
(conference website)
Other regional conferences
- In
addition to those conferences listed here, there exist several smaller
events sponsored by schools in the immediate vicinity (example: the
Berkeley-Davis-Santa Clara symposium held at Haas in May 2007).
Announcements will typically be sent to the group by e-mail for these.
Prepared in June 2007.
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