Edgar F. Kaiser
Professor of Business Administration
643-4328 Fax: (510) 643-1420
Office Hours: By
appointment in F695
is the Edgar F. Kaiser Professor of Business Administration at the Haas School
of Business, University of California at Berkeley. He received his Ph.D. from the University of
Toronto and he was previously on the faculty at Olin Business School,
Washington University in St. Louis. He
is currently a Senior Editor for Marketing
Science and has been an Associate Editor for Marketing Science, Management Science, and Quantitative
Marketing and Economics. He was also a member of the Board of the
Informs Society for Marketing Science as Secretary of the Board from 2012-2016.
He has served as the Associate Dean for Academic Affairs and Chair of Faculty
of the Haas School of Business from 2008-2010, member and chair of the Haas
School’s Policy and Planning Committee from 2012-2014, and as the Chair of the
Haas Marketing Group from 2010-2011.
His research uses economic theory to study marketing
strategy problems. He has written extensively on various areas of marketing
strategy including the coordination of product distribution, marketing
information, Internet strategy, strategic communication, and bounded
rationality in marketing strategy. His
research has won the Little Award in 2000 for the best paper published in Management Science and Marketing Science and he has been a
finalist for this best paper award on four other occasions (1998, 2003, 2005
and 2012). His papers have also been
finalists for the Informs Society of Marketing Science Long Term Impact Award
in 2012, 2013 and 2014.
- Ph.D., Management, University of Toronto.
- Masters in Management
Studies, University of Bombay.
- Bachelor of Engineering
(Electrical), University of Bombay.
- Competitive Marketing
- Coordination and Contractual
Issues in Distribution Channels
- Internet Strategy
- Marketing Information
- Bounded Rationality
and Marketing Strategy
- Marketing, MBA206, EWMBA206
- Marketing, UGBA106
- High-Technology Marketing
Strategy, MBA 264, EWMBA 264
Marketing, MBA 268
- Doctoral Seminar, PHDBA 269C,
- ‘‘Voluntary Product Safety
Certification,” 2016 (with Shubhranshu Singh), forthcoming Management Science. PDF File
- “Social Responsibility and
Product Innovation,” 2015, (with David Soberman), forthcoming Marketing Science. PDF File
- “Competing for Attention in Social
Communication Markets,” 2015, (with Zsolt Katona), forthcoming, Management Science. PDF File
- “Multilateral Bargaining and Downstream
Competition,” 2013, (with Liang Guo), Marketing
Science, 32, 2, 411-430.
- “Competition in Consumer Shopping
Experience,” 2012, (with D. Kuksov), Marketing
Science, 31, 6, 913-933.
Finalist, for John D.C. Little Best Paper Award for 2012.
- “Limited Memory,
Categorization and Competition,” 2010, (with Yuxin Chen and Amit Pazgal), Marketing Science, 29, 4, 650-670. PDF File
- “Information Acquisition and
Sharing in Vertical Relationships,” 2010, (with Liang Guo), Marketing
Science, 29, 3, 483-506. PDF File
- “Consumer Feelings and
Equilibrium Product Quality,” 2010, (with Dmitri Kuksov), Journal of
Economics and Management Strategy, 19, 1, Spring, 137-168. PDF File
- “Corruptible Advice,” 2009, (with Erik
Durbin), American Economic Journal: Microeconomics, 1, 2,
August, 220-242. PDF File
- “Too Close to be Similar: Product and
Price Competition in Retail Gasoline Markets,” 2008, (with P.B. Seetharaman),
Quantitative Marketing and Economics, 6, 205-234.PDF File
- “Planned and Actual Betting in Sequential
Gambles,” 2008, (with E. Andrade), Journal of Marketing Research,
46, June, 372-383. PDF File
- “Procurement Bidding with
Restrictions,” (with A. Pazgal), 2008, Quantitative Marketing and Economics, 6, 2 177-204.
- “Information and Inventory in Distribution
Channels,” (with C. Narasimhan and R. Niraj), 2007, Management Science, 53, 10, 1551-1561. PDF File
- “Job Satisfaction, Job Performance and
Effort: A Re-examination using Agency Theory,” (with M. Christen and D.
Soberman), 2006, Journal of Marketing, vol. 70, January,
- “The Targeting of Advertising,” (with D.
Soberman and J. M. Villas-Boas), 2005, Marketing Science, 24, 3,
pp. 461-476., Finalist,
for John D.C. Little Best Paper Award for 2005 and Finalist ISMS
Long Term Impact Award for 2012. PDF
- "To Price Discriminate
or Not: The Choice of Station Type in Retail Gasoline Markets," (with
P.B. Seetharaman), 2003, Quantitative Marketing and Economics, v.
1, 2, pp. 155-178. PDF File
- "Internet Shopping
Agents: Virtual Colocation and Competition," (with Amit Pazgal),
2003, Marketing Science, vol. 22, 1, pp. 85-106..Finalist,
for John D.C. Little Best Paper Award for 2003 and Finalist ISMS Long Term
Impact Award for 2012. PDF File
- "A Bargaining Theory of
Distribution Channels," (with J. Miguel Villas-Boas), 2003, Journal
of Marketing Research, v. 40, February, pp. 80-100. PDF File
- "Referral Infomediaries," (with Yuxin Chen and V. Padmanabhan), 2002, Marketing Science, vol. 21,
4, pp. 23-45. PDF File
- "Price Competition Under Stockpiling and Flexible Consumption," (with
David Bell and V. Padmanabhan), 2002, Journal
of Marketing Research, vol. 39, August, pp. 292-303. PDF File
- "Consumer Addressability
and Customized Pricing," (with Yuxin Chen), 2002, Marketing
Science, vol. 21, 2, pp. 197-208. PDF
- "Markets for Product
Modification Information," (with David Soberman), 2000, Marketing
Science, vol. 19, 3, pp. 203-225. Winner, John D.C. Little Best Paper
Award for 2000, Lead Article. PDF File
- "Coordinating Channels
under Price and Non-Price Competition," 1998, Marketing Science,
vol. 17, 4, pp. 338-355. Finalist, for John D.C Little Best Paper Award
for 1998. PDF File
- “Polarization in Group
Interactions,” 2017 (with Hema Yoganarasimhan) PDF File
- “Multi-market Surplus
Creation and Competition,” 2017 (with Qiang Fu)
My curriculum vita is available here.
in Competitive Strategy
updated on July,2013.
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