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Ganesh Iyer
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Edgar F. Kaiser
Professor of Business Administration
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Phone: (510)
643-4328 Fax: (510) 643-1420
Email: giyer@haas.berkeley.edu
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Office Hours: By
appointment in F695
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EDUCATION
- Ph.D., Management, University of Toronto.
- Masters in Management
Studies, University of Bombay.
- Bachelor of Engineering
(Electrical), University of Bombay.
RESEARCH INTERESTS
- Competitive Marketing
Strategy
- Coordination and Contractual
Issues in Distribution Channels
- Internet Institutions and
Competition
- Marketing Information
and its Effects
- Bounded Rationality
and Marketing Strategy
TEACHING
- Marketing, EWMBA206
- Marketing, UGBA106
- High-Technology Marketing
Strategy, MBA 264, EWMBA 264
- Business-to-Business
Marketing, MBA 268
- Doctoral Seminar, PHDBA 269C,
269D
SELECTED PUBLICATIONS
- “Limited Memory,
Categorization and Competition,” 2010, (with Yuxin
Chen and Amit Pazgal), Marketing
Science, 29, 4, 650-670. PDF File
- “Information Acquisition and
Sharing in Vertical Relationships,” 2010, (with Liang Guo),
Marketing Science, 29, 3, 483-506. PDF File
- “Consumer Feelings and
Equilibrium Product Quality,” 2010, (with Dmitri Kuksov), Journal of
Economics and Management Strategy, 19, 1, Spring, 137-168. PDF File
- “Corruptible Advice,” 2009, (with Erik
Durbin), American Economic Journal: Microeconomics, 1, 2,
August, 220-242. PDF File
- “Too Close to be Similar: Product and
Price Competition in Retail Gasoline Markets,” 2008, (with P.B. Seetharaman), Quantitative Marketing and Economics,
6, 205-234.PDF File
- “Planned and Actual Betting in Sequential
Gambles,” 2008, (with E. Andrade), Journal of Marketing Research,
46, June, 372-383. PDF File
- “Procurement Bidding with
Restrictions,” (with A. Pazgal), 2008, Quantitative Marketing and Economics, 6, 2 177-204.
PDF File
- “Information and Inventory in Distribution
Channels,” (with C. Narasimhan and R. Niraj), 2007, Management Science, 53, 10, 1551-1561. PDF File
- “Job Satisfaction, Job Performance and
Effort: A Re-examination using Agency Theory,” (with M. Christen and D.
Soberman), 2006, Journal of Marketing, vol. 70, January,
pp. 137-150.
- “The Targeting of Advertising,” (with D.
Soberman and J. M. Villas-Boas), 2005, Marketing Science, 24, 3,
pp. 461-476. Finalist, for John D.C. Little Best Paper Award for 2005. PDF File
- "To Price Discriminate
or Not: The Choice of Station Type in Retail Gasoline Markets," (with
P.B. Seetharaman), 2003, Quantitative
Marketing and Economics, v. 1, 2, pp. 155-178. PDF File
- "Internet Shopping
Agents: Virtual Colocation and Competition," (with Amit Pazgal),
2003, Marketing Science, vol. 22, 1, pp. 85-106. Finalist, for
John D.C. Little Best Paper Award for 2003. PDF File
- "A Bargaining Theory of
Distribution Channels," (with J. Miguel Villas-Boas), 2003, Journal
of Marketing Research, v. 40, February, pp. 80-100. PDF File
- "Referral Infomediaries," (with Yuxin
Chen and V. Padmanabhan), 2002, Marketing
Science, vol. 21, 4, pp. 23-45. PDF
File
- "Price Competition Under Stockpiling and Flexible Consumption," (with
David Bell and V. Padmanabhan), 2002, Journal
of Marketing Research, vol. 39, August, pp. 292-303. PDF File
- "Consumer Addressability
and Customized Pricing," (with Yuxin Chen),
2002, Marketing Science, vol. 21, 2, pp. 197-208. PDF File
- "Markets for Product
Modification Information," (with David Soberman), 2000, Marketing
Science, vol. 19, 3, pp. 203-225. Winner, John D.C. Little Best Paper
Award for 2000, Lead Article. PDF File
- "Coordinating Channels
under Price and Non-Price Competition," 1998, Marketing Science,
vol. 17, 4, pp. 338-355. Finalist, for John D.C Little Best Paper Award
for 1998. PDF File
WORKING PAPERS
- “Multilateral Bargaining and
Downstream Competition,” 2011, (with Liang Guo)
- “Negative Advertising and
Voter Choice,” 2009, (with H. Che and R. Shanmugam).
My curriculum vita is available here.
SICS-Summer Institute
in Competitive Strategy
Last
updated on August 9. 2011.
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