PROFILE: Ganesh Iyer

	Ganesh Iyer
	Edgar F. Kaiser Professor of Business Administration
	Phone: (510) 643-4328 Fax: (510) 643-1420 Email: giyer@haas.berkeley.edu
	Office Hours: By appointment in F695

BIOGRAPHY

Ganesh Iyer is the Edgar F. Kaiser Professor of Business Administration at the Haas School of Business, University of California at Berkeley. He received his Ph.D. from the University of Toronto and he was previously on the faculty at Olin Business School, Washington University in St. Louis. He was elected as Fellow of the Informs Society for Marketing Science (ISMS), 2024. He served as Senior Editor for Marketing Science (2014-2022) and has been an Associate Editor for Marketing Science, Management Science, and Quantitative Marketing and Economics. He also served as the Associate Dean for Academic Affairs and Chair of Faculty of the Haas School of Business from 2008-2010, member and chair of the Haas School’s Policy and Planning Committee from 2012-2014, 2017-2019 and as the Chair of the Haas Marketing Group from 2010-2011, 2017-2019.

His research uses economic theory to study marketing strategy problems. He has written extensively on various areas of marketing strategy including algorithmic targeting, Internet strategy and e-commerce, marketing information, information design, strategic communication, information design, distribution channels, advertising, and behavioral economics in marketing strategy. His research has won the Little Award in 2000 for the best paper published in Management Science and Marketing Science and he has been a finalist for this best paper award on four other occasions (1998, 2003, 2005 and 2012). His papers have also been finalists for the Informs Society of Marketing Science Long Term Impact Award in 2012, 2014 and 2015.

EDUCATION

Ph.D., Management, University of Toronto.
Masters in Management Studies, University of Bombay.
Bachelor of Engineering (Electrical), University of Bombay.

RESEARCH INTERESTS

Competitive Marketing Strategy
Internet Strategy and E-commerce
Algorithms and Marketing Strategy
Information Design
Distribution Channels
Advertising and Communication
Marketing and Development

TEACHING

Marketing, MBA206, EWMBA206
Marketing, UGBA106
High-Technology Marketing Strategy, MBA 264, EWMBA 264
Business-to-Business Marketing, MBA 268
Doctoral Seminar, PHDBA 269C, 269D

SELECTED PUBLICATIONS

· “Competitive Model Selection in Algorithmic Targeting,” 2024, (with Tony Ke), forthcoming, Marketing Science. PDF File

· “Sunk Cost Effect, Self-Control and Contract Design,” 2023, (with X. Zhang, X. Xu and JK Chong), forthcoming, Journal of Marketing Research. PDF File

· “Recommendations with Feedback,” 2022, (with Gustavo Manso), Review of Financial Studies, 36, 2, 501-533. PDF File

· “Persuasion Contest: Disclosing Own and Rival Information,” 2021, (with Shubhranshu Singh), Marketing Science, 41, 4, 682-709. PDF File

· “Vaccine Hesitancy and Monetary Incentives,” 2022, (with V. Nandur and David Soberman), Humanities and Social Sciences Communications, 9, 1, 1-10. PDF File

· “Pushing Notifications as Dynamic Information Design,” 2022, (with Zachary Zhong), Marketing Science, 41, 1, 51-72. PDF File

· “Strategic Polarization in Group Interactions,” 2021 (with Hema Yoganarasimhan), Journal of Marketing Research, 58, 4, 782-800. PDF File

· “Multimarket Value Creation and Competition,” 2019, (with Qiang Fu), Marketing Science, 38, 1, 129-149. PDF File

· ‘‘Voluntary Product Safety Certification,” 2018, (with Shubhranshu Singh), Management Science, 64, 2, 695-714. PDF File

· “Social Responsibility and Product Innovation,” 2016, (with David Soberman), Marketing Science, 35, 5, 727-742. PDF File

· “Competing for Attention in Social Communication Markets,” 2015, (with Zsolt Katona), Management Science, 62,8, 2304-2320. PDF File

“Multilateral Bargaining and Downstream Competition,” 2013, (with Liang Guo), Marketing Science, 32, 2, 411-430. PDF File
“Competition in Consumer Shopping Experience,” 2012, (with D. Kuksov), Marketing Science, 31, 6, 913-933. Finalist, for John D.C. Little Best Paper Award for 2012. PDF File
“Limited Memory, Categorization and Competition,” 2010, (with Yuxin Chen and Amit Pazgal), Marketing Science, 29, 4, 650-670. PDF File
“Information Acquisition and Sharing in Vertical Relationships,” 2010, (with Liang Guo), Marketing Science, 29, 3, 483-506. PDF File
“Consumer Feelings and Equilibrium Product Quality,” 2010, (with Dmitri Kuksov), Journal of Economics and Management Strategy, 19, 1, Spring, 137-168. PDF File
“Corruptible Advice,” 2009, (with Erik Durbin), American Economic Journal: Microeconomics, 1, 2, August, 220-242. PDF File
“Too Close to be Similar: Product and Price Competition in Retail Gasoline Markets,” 2008, (with P.B. Seetharaman), Quantitative Marketing and Economics, 6, 205-234.PDF File
“Planned and Actual Betting in Sequential Gambles,” 2008, (with E. Andrade), Journal of Marketing Research, 46, June, 372-383. PDF File
“Procurement Bidding with Restrictions,” (with A. Pazgal), 2008, Quantitative Marketing and Economics, 6, 2 177-204. PDF File
“Information and Inventory in Distribution Channels,” (with C. Narasimhan and R. Niraj), 2007, Management Science, 53, 10, 1551-1561. PDF File
“Job Satisfaction, Job Performance and Effort: A Re-examination using Agency Theory,” (with M. Christen and D. Soberman), 2006, Journal of Marketing, vol. 70, January, pp. 137-150. PDF File
“The Targeting of Advertising,” (with D. Soberman and J. M. Villas-Boas), 2005, Marketing Science, 24, 3, pp. 461-476., Finalist, for John D.C. Little Best Paper Award for 2005 and Finalist ISMS Long Term Impact Award for 2012. PDF File
"To Price Discriminate or Not: The Choice of Station Type in Retail Gasoline Markets," (with P.B. Seetharaman), 2003, Quantitative Marketing and Economics, v. 1, 2, pp. 155-178. PDF File
"Internet Shopping Agents: Virtual Colocation and Competition," (with Amit Pazgal), 2003, Marketing Science, vol. 22, 1, pp. 85-106. Finalist, for John D.C. Little Best Paper Award for 2003 and Finalist ISMS Long Term Impact Award for 2012. PDF File
"A Bargaining Theory of Distribution Channels," (with J. Miguel Villas-Boas), 2003, Journal of Marketing Research, v. 40, February, pp. 80-100. PDF File
"Referral Infomediaries," (with Yuxin Chen and V. Padmanabhan), 2002, Marketing Science, vol. 21, 4, pp. 23-45. PDF File
"Price Competition Under Stockpiling and Flexible Consumption," (with David Bell and V. Padmanabhan), 2002, Journal of Marketing Research, vol. 39, August, pp. 292-303. PDF File
"Consumer Addressability and Customized Pricing," (with Yuxin Chen), 2002, Marketing Science, vol. 21, 2, pp. 197-208. PDF File
"Markets for Product Modification Information," (with David Soberman), 2000, Marketing Science, vol. 19, 3, pp. 203-225. Winner, John D.C. Little Best Paper Award for 2000, Lead Article. PDF File
"Coordinating Channels under Price and Non-Price Competition," 1998, Marketing Science, vol. 17, 4, pp. 338-355. Finalist, for John D.C Little Best Paper Award for 1998. PDF File

WORKING PAPERS

“Contracting for Persuasion,” 2025, (with Anand Bharadwaj). PDF File
“Precision Recall Trade-off in Competitive Targeting,” 2024 (with Jesse Yao and Zachary Zhong). PDF File
“SMS Training and Micro-entrepreneurship Performance,” 2023, (with W. Fuchs and P. Jeziorski). PDF File
“Credit Failures and Entrepreneurial Risk Aversion,” 2023, (with W. Fuchs and P. Jeziorski). PDF File

My curriculum vita is available here.

SICS-Summer Institute in Competitive Strategy

Last updated on September 2025.