Page 3B
After-hours trading hasn't
caught on as well as predicted Weak volume kills expansion
plans
By Noelle Knox USA TODAY
NEW YORK -- Talk about missing
expectations.
Less than two years ago, Wall Street and the media were
abuzz over the coming revolution of after-hours trading for
retail investors. People speculated that Wall Street would be
full of sleepy money managers and traders who never saw their
families because the markets were open longer, or that
brokerage firms would have to add graveyard shifts.
Those forecasts now seem foolishly optimistic.
''On a busy night, we might do 100,000 shares,'' says Nick
Angilletta, head of retail trading for Salomon Smith Barney.
That is nothing, considering a slow day for the Nasdaq is 1
billion shares. ''I don't think it's taken off as much as
people anticipated,'' he says.
And that is true throughout the industry.
At the end of last year, individual investors were actually
trading less in the off-hours than they were at the beginning
of 2000. And while volume at some firms may have increased,
trading in extended hours makes up less than 5% of all trades.
''We were probably set back by last year's implosion of the
Nasdaq,'' says Richard Grasso, chairman of the New York Stock
Exchange. ''A lot of the consumer side, which would have been
enthusiastically supportive, have all but lost their
appetite.''
In fact, demand has been so weak that in December Instinet,
which offers trading for institutional investors, abandoned
its plans to launch a service for individual investors.
''The markets, in general, have changed dramatically and we
feel this isn't necessarily the right time for us to do
that,'' says Joel Steinmetz, Instinet's senior vice president
for equities.
Catch-22
For now, off-hours trading serves mainly as a safety
valve for investors who don't want to wait for the next day's
market reaction to good or bad news.
When Cisco disappointed investors last Tuesday with flat
earnings projections, for example, the company's stock fell
$3.81, or 11%, and opened the next morning at $31.94. This
time, people did well to get out then: In regular Nasdaq
trading Wednesday Cisco stock traded as low as $29.88.
The sporadic nature of after-hours trading is exactly why
the NYSE has no immediate plans to stay open later, or open
earlier.
''It still appears, to us at least, that the activity is
event driven by a company,'' Grasso says. ''There doesn't seem
to be the continuity of liquidity I would be comfortable with
in extending our hours.''
Nevertheless, Grasso predicts longer trading days in the
future, as stock markets forge more relationships with foreign
exchanges.
Grasso says he doesn't know if trading will ever be 24
hours a day, 7 days a week, but says 20 hours, 5 days a week
is ''just a matter of time.''
But that future seems very distant, at least for now. In a
Catch-22, executives at the online brokerages say
participation in the off-hours market won't grow very much
until the exchanges stay open longer.
The Nasdaq's trade-reporting and quote system is open until
6:30 p.m. ET for Wall Street firms that want to trade. But
Nasdaq has no plans to extend hours further.
When the markets are closed, buy and sell orders are
handled by electronic trading networks that match buyers and
sellers. With the small numbers of buyers and sellers trading
in off hours, stock prices tend to be more volatile with wide
spreads between what buyers are bidding and sellers are
asking. That means higher trading costs.
$50 extra
Clearly there are some investors who don't mind paying
more to trade when the market is closed. One is Claudia Geer.
The 64-year-old retired real estate agent trades from her home
in Hutchinson Island, Fla. From her account with Datek, Geer
makes about 15 trades a week, five of which are outside normal
market hours.
She knows she will pay about a 25-cent spread, compared
with the 6-cent spread during market hours. That means if she
buys 250 shares, she will pay almost $50 more after the market
closes, not including the commission.
Nevertheless, the vast majority of investors either don't
want to take the risk or pay the price.
At Charles Schwab, about 20% of orders come in after the
markets are closed with instructions to be executed when the
market opens the next day. And that number hardly changed last
year, even though customers had the option of trading in the
off hours.
''It's still in the very early stages of the market,'' says
Michael Alexander, senior vice president of trading for
Schwab.
Although off-hours trading has been slow to take off,
online brokers don't plan to cut back.
''It is profitable, but even if it wasn't, this is what our
customers wanted,'' Alexander says.
But some wonder if individual investors will ever want to
trade after dinner or before breakfast.
''In the beginning it's important you reach that critical
mass,'' says Terrence Hendershott, professor at the University
of Rochester in New York, who has studied extended-hours
trading. ''They haven't gotten there yet, and it's beginning
to look more and more questionable whether or not they're
going to get there.'' |