Teck-Hua Ho
	William Halford Jr. Family Professor of Marketing
	Chairperson, Marketing Group Director, Asia Business Center
	Phone: (510) 643-4272 Fax: (510) 643-1420

• Ph.D., Decision Sciences, The Wharton School, University of Pennsylvania.
• M.A., Decision Sciences, The Wharton School, University of Pennsylvania.
• M.Sc., Computer and Information Science, National University of Singapore.
• B.Eng. (First-Class Honors), Electrical Engineering, National University of Singapore.

• Behavioral and Experimental Economics
• Quantitative Marketing (Pricing Strategy and Consumer Choice Models)
• Marketing and Operations Interface

TEACHING

• MBA 269: Pricing Policy, Spring 2008
. Course Outline Conjoint Analyzer
• EWMBA 269-1: Pricing Policy, Spring 2008
. Course Outline Conjoint Analyzer
• PHDBA 269: Experimental Economics, Spring 2005.

• Andrade E. and Ho T-H "Gaming Emotions in Social Interactions," Journal of Consumer Research, forthcoming. [Lead Article] PDF File New
• Ho, T-H and Su X. "Peer-induced Fairness in Games," The American Economic Review, forthcoming. PDF File New
• Ho, T-H. "Individual Learning in Games," Blume, L. and Durlauf, S. (eds.) The New Palgrave Dictionary of Economics: Design of Experiments and Behavioral Economics, Palgrave Macmillian, 2008. PDF File
• Ho, T-H, Wang, X., and Camerer, C. “Individual Differences in the EWA Learning with Partial Payoff Information,” The Economic Journal, 118:37-59, 2008. PDF File
• Andrade, E. and Ho, T-H "How is the Boss's Mood Today? I Want a Raise," Psychological Science, Vol. 18, no. 8, 668-671, 2007. SSRN Link PDF File
• Ho, T-H., Camerer, C. and Chong, J-K. "Self-tuning Experience-Weighted Attraction Learning in Games," Journal of Economic Theory, Vol. 133, no. 1, 177-198, 2007. PDF File
• Chong J-K, Camerer, C., and Ho, T-H. "A Learning-based Model of Repeated Games with Incomplete Information," Games and Economic Behavior, Vol. 55, no. 2, 340-371, 2006. PDF File
• Ho, T-H. and K. Weigelt, "Trust Building Among Strangers," Management Science , 51: 4, pp. 1-12, 2005. [Lead Article] [Finalist, John D. C. Little Best Paper Award]. PDF File
• Camerer, C.F., Ho, T-H, Chong, J-K. "A Cognitive Hierarchy Model of One-Shot Games," Quarterly Journal of Economics, August 2004, 119(3), 861-898. PDF File
• Camerer, C. Ho, T-H. and Chong,J-K. "Models of Thinking, Learning, and Teaching in Games," The American Economic Review Papers and Proceedings, 93: 2 (2003), 192-195. PDF File
• Camerer, C. Ho, T-H., and Chong, J-K., "Sophisticated Learning and Strategic Teaching," Journal of Economic Theory, 104 (2002), 137-188. PDF File
• Camerer, C., Ho, T-H, and Chong, J-K. "Behavioral Game Theory: Thinking, Learning and Teaching," Paper Presented at the Nobel Prize Symposium (Dec 2001). PDF File
• Camerer, C. and Ho, T-H., "Experience-Weighted Attraction Learning in Normal Form Games," Econometrica, 67 (1999), 837-874. PDF File
• Camerer, C. and Ho, T-H., "EWA Learning in Coordination Games: Probability Rules, Heterogeneity, and Time Variation," Journal of Mathematical Psychology, 42 (1998), 305-326.
• Ho, T-H., Camerer, C., and Weigelt, K., "Iterated Dominance and Iterated Best Response in Experimental P-Beauty Contests," The American Economic Review, 88 (1998), 947-969. PDF File
• Ho, T-H. and Weigelt, K., "Task Complexity, Equilibrium Selection, and Learning: An Experimental Study," Management Science, 42 (1996), 659-679. PDF File
• Ho, T-H. "Finite Automata Play Repeated Prisoner's Dilemma with Information Processing Costs," Journal of Economic Dynamics and Control, 20(1996): 173-207.
• Camerer, C. and Ho T-H. "Violations of Betweenness Axiom and Nonlinearity in Probability," Journal of Risk and Uncertainty , 8 (1994), 167-196.

• Ho, T-H. and Zhang, J-J "Designing Price Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?" Management Science, 54:4, 2008, 686-700. PDF File
• Ho T-H and Chen, K-Y "Discovering and Managing New Product Blockbusters: The Magic and Science of Prediction Markets" California Management Review, Fall 2007, 50:144-158. [Featured Article in the 50th Anniversary Special Issue on "Leading through Innovation"] PDF File
• Lim, N. and Ho T-H "Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?" Marketing Science, 26 (3), 312-326, 2007. PDF File
• Ho, T-H., Lim, N and Camerer, C. "How Psychological Should Economic and Marketing Models Be?" Journal of Marketing Research, Vol. XLIII (August 2006), 341-344. PDF File
• Ho, T-H., Lim, N and Camerer, C. "Modeling the Psychology of Consumer and Firm Behavior Using Behavioral Economics," Journal of Marketing Research, Vol. XL III(August 2006), 307-331. [Lead Article and Discussion Paper] PDF File
• Ho, T-H, Young-Hoon Park, and Yongpin Zhou "Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Life-time Value," Marketing Science, Vol. 25, No. 3, May-June 2006, pp. 260-277. PDF File
• Bradlow, E., Hu, Y. and Ho, T-H. "Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis," Journal of Marketing Research, 41(4), 392-396, November 2004. DOC File
• Bradlow, E., Hu, Y. and Ho, T-H. "A Learning-based Model for Imputing Missing Levels in Partial Conjoint Profiles," Journal of Marketing Research, 41(4), 369-381, November 2004. [Lead Article and Discussion Paper]. [Finalist, Paul Green Best Paper Award]. PDF File
• Ho, T-H. and Chong, J-K., "A Parsimonious Model of SKU Choice," Journal of Marketing Research, Vol. XL (Aug 2003), 351-365. PDF File
• Chong, J-K., Ho, T-H., and Tang, C., "A Modeling Framework for Category Assortment Planning," Manufacturing & Service Operations Management, 3:3 (2001), 191-210. [Lead Article]
• Bell, D., Ho, T-H., and Tang C., "Determining Where to Shop: Fixed and Variable Costs of Shopping," Journal of Marketing Research, 35 (1998), 352-369. PDF File
• Ho, T-H., Tang, C., and Bell, D., "Rational Shopping Behavior and the Option Value of Variable Pricing," Management Science, 44 (1998), 145-160. [Lead Article] PDF File
• Cohen, M., Eliashberg, J., and Ho, T-H., "An Anatomy of a Decision-Support System for Developing and Launching Line Extensions," Journal of Marketing Research, 34 (1997), 117-129.

• Ren, J., Cohen, C, Ho, T-H, and Terwiesch, C."Information Sharing in a Long-term Supply Chain Relationship: The Role of Customer Review Strategy," Operations Research, forthcoming . PDF File New
• Terwiesch, C., Ren, J., Ho, T-H, and Cohen, C. "An Empirical Analysis of Forecast Sharing in the Semiconductor Equipment Supply Chain," Management Science, 51:2, pp. 208-220, 2005. PDF File
• Ho, T-H and Chris Tang "Introduction to Special Issue on Marketing and Operations Management Interfaces and Coordination," Management Science, April 2004, pp. 429-430. PDF File
• Ho, T-H and Yu-Sheng Zheng "Modeling Delivery-Time Commitment: An Integrated Marketing-Operations Perspective," Management Science, April 2004, pp. 479-488. PDF File
• Cohen, C., Ho, T-H, Ren, J. and Terwiesch, C. "Measuring Imputed Costs in Semiconductor Equipment Supply Chain," Management Science, (December 2003), pp. 1653-1670. PDF File
• Ho, T-H., Savin, S. and Terwiesch, C., "Managing Demand and Sales Dynamics in Constrained New Product Diffusion," Management Science, 48:2 (2002), 187-206.
• Cohen, M., Eliashberg, J., and Ho, T-H., "An Analysis of Several New Product Performance Metrics," Manufacturing & Service Operations Management, 4 (2000), 337-349.
• Ho, T-H. and Tang, C. (Eds.), Research Advances in Product Variety Management, Kluwer Academic Publishers, 1998.
• Cohen, M., Eliashberg, J., and Ho, T-H., "New Product Development: The Performance and Time-to-Market Tradeoff," Management Science, 42 (1996), 173-186.

• "Designing Pricing Contracts for Boundedly Rational Customers" 2007 at Columbia, INSEAD, and Wharton PDF File
• "Lectures on Behavioral Game Theory" at Duke 2007 Doctoral Summer Camp Introduction; CH Model; QRE Model; EWA Learning
• "A Theory of Peer-induced Fairness" 2008 at Wharton and Wash. U, St Louis PDF File
• "Designing Pricing Contracts for Homo Sapiens" 2008 at Korea University PDF File
• "Peer-induced Fairness in Games" 2009 at Cornell PDF File

• Ho T-H, Lim, N. and Cui, T-H "Is Inventory Centralization Profitable? An Experimental Investigation," 2009. PDF File
• Lim, N. and Ho T-H "A Theory of Lowest-Price Guarantees," 2008. PDF File
• Chen, Y. Ho T-H, and Y-M Kim "Knowledge Market Design: A Field Experiment at Google Answers," 2008. PDF File

• Finalist, John D.C. Little Best Paper Award, 2005
• Finalist, Paul Green Best Paper Award, 2005
• Winner, Earl F. Cheit Award for Excellence in Teaching (Weekend MBA Program), UC Berkeley, 2006
• Winner, Earl F. Cheit Award for Excellence in Teaching (Evening MBA Program), UC Berkeley, 2005
• Winner, Earl F. Cheit Award for Excellence in Teaching (Full-Time MBA Program), UC Berkeley, 2004
• National Science Foundation Grant (2004-2007)
• Honorable Mention, Earl F. Cheit Award for Excellence in Teaching (Full-Time MBA Program), UC Berkeley, 2003
• National Science Foundation Grants (1995-2003)
• Finalist, Helen Kardon Moss Anvil Teaching Award, Wharton, 2000
• Deloitte and Touche Award for Management Field Study, Advisor, UCLA, 1996
• George Dantzig Best Dissertation Award, Honorable Mention, 1994