Professor Teck-Hua Ho is the William Halford Jr. Family Professor of Marketing and the Director of the Asia Business Center at the Haas School of Business
at the University of California, Berkeley. Prior to his UC Berkeley tenure,
he taught at Wharton at the University of Pennsylvania (where he received his Ph.D.), and at The Anderson School at UCLA.
While at Berkeley, he has served as the Associate Dean for Academic Affairs from 2004-06, and has
also acted as the Chair of the Marketing Group. Most recently, he was on leave from UC Berkeley (2011-2013) to
serve as the Vice President for Research Strategy at the National University of Singapore, his alma mater where he received his undergraduate and M.S. degrees.
Professor Ho has received numerous accolades for both his teaching and his research. In 2010, he received UC Berkeley’s most prestigious teaching award,
the Berkeley Distinguished Teaching Award, and he has always been one of the top teachers at the Haas School of Business,
demonstrated by his three Earl Cheit Awards for Excellence in Teaching, and many nominations.
His research interests include quantitative marketing (pricing strategy and customer value management), behavioral economics (behavioral change and nonequilibrium models) and
marketing and operations interfaces (supply chain management and behavioral operations).
His papers have been finalists for the John D.C. Little Best Paper award, the Paul Green Best Paper Award, and the William F. O’Dell Long Term Impact Best Paper Award.
Professor Ho is the Editor-in-Chief of Management Science.
Professor Ho has consulted and taught for many large companies, including Autodesk, Campbell’s Soup, eBay, Google, Hewlett-Packard, Intel, Johnson & Johnson,
Maxim Integrated, QuickLogic Corporation, Spacelabs Healthcare, Synopsys, and Zynga. He
is one of the most sought after experts on strategic pricing strategy and behavioral change.
EDUCATION
Ph.D., Decision Sciences, The
Wharton School, University of Pennsylvania.
M.A., Decision Sciences, The
Wharton School, University of Pennsylvania.
"A Psychological Approrach to Strategic Thinking in Games" Curr Opin Behav Sci (2015).
(with Colin Camerer and Juin-Kuan Chong)
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Ho, T-H and Yeung C. "How a One-time Incentive Can Induce Long-Term Commitment to Training" California Management Review, 57:2:113-128, 2015. PDF File New
Ho, T-H and Yeung C. "Giving Feedback to Clients" Management Science, 59:452-469, 2014. .
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Ho, T-H and Su, X. "A Dynamic Level-k Model in Sequential Games," Management Science, 59:452-469, 2013.
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Chen, Y. Ho T-H, and Kim Y-M "Knowledge Market Design: A Field Experiment at Google Answers," Journal of Public
Economic Theory, 12:4, 641–664, 2010. PDF File
Andrade E. and Ho T-H "Gaming Emotions in Social Interactions,"
Journal of Consumer Research, 36:539-552, 2009.
[Lead Article] PDF File
Ho, T-H and Su X. "Peer-induced Fairness in Games," The American Economic Review,
99:5, 2022-2049, 2009. PDF File
Ho, T-H. "Individual Learning in Games," Blume, L. and Durlauf, S. (eds.)
The New Palgrave Dictionary of Economics: Design of Experiments and Behavioral Economics,
Palgrave Macmillian, 2008.
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Ho, T-H, Wang, X., and Camerer, C. “Individual Differences in the EWA
Learning with Partial Payoff Information,” The Economic Journal, 118:37-59, 2008.
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Andrade, E. and Ho, T-H "How is the Boss's Mood Today? I Want a Raise,"
Psychological Science, Vol. 18, no. 8, 668-671, 2007.
SSRN LinkPDF File
Ho, T-H., Camerer, C. and Chong, J-K. "Self-tuning Experience-Weighted Attraction Learning in Games,"
Journal of Economic Theory, Vol. 133, no. 1, 177-198, 2007.
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Chong J-K, Camerer, C., and Ho, T-H. "A Learning-based Model of Repeated Games
with Incomplete Information," Games and Economic Behavior, Vol. 55, no. 2, 340-371, 2006.
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Ho, T-H. and K. Weigelt, "Trust Building Among Strangers," Management Science , 51: 4, pp. 1-12,
2005.
[Lead Article] [Finalist, John D. C. Little Best Paper Award]. PDF File
Camerer, C.F., Ho, T-H, Chong, J-K. "A Cognitive Hierarchy Model of Games,"
Quarterly Journal of Economics, August 2004, 119(3), 861-898.
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Camerer, C. Ho, T-H. and Chong,J-K. "Models of Thinking,
Learning, and Teaching in Games," The American Economic Review Papers and Proceedings,
93: 2 (2003), 192-195.
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Camerer, C. Ho, T-H., and Chong, J-K., "Sophisticated Learning and Strategic
Teaching," Journal of Economic Theory, 104 (2002), 137-188.
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Camerer, C., Ho, T-H, and Chong, J-K. "Behavioral Game Theory: Thinking, Learning and Teaching,"
Paper Presented at the Nobel Prize Symposium (Dec 2001).
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Camerer, C. and Ho, T-H., "Experience-Weighted Attraction Learning in Normal Form Games," Econometrica, 67 (1999), 837-874.
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Camerer, C. and Ho, T-H., "EWA Learning in Coordination Games: Probability Rules, Heterogeneity, and Time Variation," Journal of Mathematical Psychology, 42 (1998), 305-326.
Ho, T-H., Camerer, C., and Weigelt, K., "Iterated Dominance and Iterated Best Response
in Experimental P-Beauty Contests," The American Economic Review, 88 (1998), 947-969.
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Ho, T-H. and Weigelt, K., "Task Complexity, Equilibrium Selection, and Learning: An Experimental Study," Management Science, 42 (1996), 659-679.
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Ho, T-H. "Finite Automata Play Repeated Prisoner's Dilemma with Information Processing Costs," Journal of Economic Dynamics and Control, 20(1996): 173-207.
Camerer, C. and Ho T-H. "Violations of Betweenness Axiom and Nonlinearity in Probability," Journal of Risk and Uncertainty , 8 (1994), 167-196.
Quantitative Marketing
Ho, T-H, Li, S., Park, S-E, and Shen M. "Customer Influence Value and Purchase Acceleration in New Product Diffusion," Marketing Science, 31:236-256, 2012.
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Caro, F., Yee, C., Levin, S., Gottlied, A., Winter, J., McFadden, D., and Ho, T-H "Choosing Among Residential Options: Results of a Vignette Experiment,"
Research on Aging, 34: 3-33, 2012.
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Goladfrab, A., Ho H-T, Amaldoss, W., Brown, A., Chen, Y., Cui, T., Galasso, A., Hossain, T., Hsu, M., Lim, N., Xiao, M.,
and Yang, B. "Behavioral Models of Managerial Decision Making," Marketing Letters, 23:2, 405-421, 2012.
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Ho, T-H. and Zhang, J-J "Designing Price Contracts for Boundedly Rational
Customers: Does the Framing of the Fixed Fee Matter?" Management Science, 54:4, 2008, 686-700.
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Ho T-H and Chen, K-Y "Discovering and Managing New Product Blockbusters: The Magic and Science of
Prediction Markets" California Management Review, Fall 2007, 50:144-158.
[Featured Article in the 50th Anniversary Special Issue on "Leading through Innovation"] PDF File
Lim, N. and Ho T-H "Designing Price Contracts for Boundedly Rational
Customers: Does the Number of Blocks Matter?" Marketing Science, 26 (3), 312-326, 2007.
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Ho, T-H., Lim, N and Camerer, C. "How Psychological Should Economic and Marketing Models Be?" Journal of
Marketing Research, Vol. XLIII (August 2006), 341-344.
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Ho, T-H., Lim, N and Camerer, C. "Modeling the Psychology of Consumer and Firm Behavior Using
Behavioral Economics," Journal of
Marketing Research, Vol. XL III(August 2006), 307-331.
[Lead Article and Discussion Paper]. [Finalist, William F. O’Dell Award] PDF File
Ho, T-H, Young-Hoon Park, and Yongpin Zhou "Incorporating Satisfaction into Customer Value
Analysis: Optimal Investment in Life-time Value," Marketing Science, Vol. 25, No. 3, May-June 2006, pp. 260-277. PDF File
Bradlow, E., Hu, Y. and Ho, T-H. "Modeling Behavioral Regularities of Consumer Learning in
Conjoint Analysis," Journal of
Marketing Research, 41(4), 392-396, November 2004. DOC File
Bradlow, E., Hu, Y. and Ho, T-H. "A Learning-based Model for Imputing
Missing Levels in Partial Conjoint Profiles," Journal of
Marketing Research, 41(4), 369-381, November 2004.
[Lead Article and Discussion Paper]. [Finalist, Paul Green Best Paper Award]. PDF File
Ho, T-H. and Chong, J-K., "A Parsimonious Model of SKU Choice," Journal of
Marketing Research, Vol. XL (Aug 2003), 351-365.
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Chong, J-K., Ho, T-H., and Tang, C., "A Modeling Framework for Category
Assortment Planning," Manufacturing & Service Operations Management, 3:3 (2001), 191-210.
[Lead Article]
Bell, D., Ho, T-H., and Tang C., "Determining Where to Shop: Fixed and Variable Costs of Shopping," Journal of Marketing Research, 35 (1998), 352-369.
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Ho, T-H., Tang, C., and Bell, D., "Rational Shopping Behavior and the Option Value of Variable Pricing," Management Science, 44 (1998), 145-160.
[Lead Article] PDF File
Cohen, M., Eliashberg, J., and Ho, T-H., "An Anatomy of a Decision-Support System for Developing and Launching Line Extensions," Journal of Marketing Research, 34 (1997), 117-129.
Marketing-Operations Interfaces and Coordination
Ho, T-H, Su, X., and Wu, Y. "Distributional and Peer-induced Fairness in Supply Chain Contract Design"
Production and Operations Management, 23:2:161-175, 2014.
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Ho, T-H, Lim, N. and Cui, T. "Reference-Dependence in Multi-location Newsvendor Models: A Structural Analysis"
Management Science, pp. 1891-1910, November 2010.
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Ren, J., Cohen, C, Ho, T-H, and Terwiesch, C."Information Sharing in a Long-term Supply
Chain Relationship: The Role of Customer Review Strategy," Operations Research, 58:1, pp. 81-93, 2010.
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Terwiesch, C., Ren, J., Ho, T-H, and Cohen, C. "An Empirical Analysis of Forecast Sharing in the
Semiconductor Equipment Supply Chain," Management Science, 51:2, pp. 208-220, 2005.
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Ho, T-H and Chris Tang "Introduction to Special Issue on Marketing and
Operations Management Interfaces and Coordination," Management Science, April 2004, pp. 429-430.
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Ho, T-H and Yu-Sheng Zheng "Modeling Delivery-Time Commitment: An Integrated
Marketing-Operations Perspective," Management Science, April 2004, pp. 479-488.
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Cohen, C., Ho, T-H, Ren, J. and Terwiesch, C. "Measuring Imputed Costs in
Semiconductor Equipment Supply Chain," Management Science, (December 2003), pp. 1653-1670.
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Ho, T-H., Savin, S. and Terwiesch, C., "Managing Demand and Sales Dynamics
in Constrained New Product Diffusion," Management Science, 48:2 (2002),
187-206.
Cohen, M., Eliashberg, J., and Ho, T-H., "An Analysis of Several New Product Performance Metrics," Manufacturing & Service Operations Management, 4 (2000), 337-349.
Ho, T-H. and Tang, C. (Eds.), Research Advances in Product Variety Management, Kluwer Academic Publishers, 1998.
Cohen, M., Eliashberg, J., and Ho, T-H., "New Product Development: The Performance and Time-to-Market Tradeoff," Management Science, 42 (1996), 173-186.
Recent Invited Faculty Research Seminars
"Giving Feedback to Clients" 2013 at Stanford
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"Sunk Cost Fallacy in Driving the World's Costliest Car" 2013 at Caltech
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"Dynamic Level-k Model in Sequential Games" 2011 at INSEAD
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"Dynamic Level-k Model in Centipede Games" 2010 at University of Pennsylvania (The Wharton School)
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"Dynamic Level-k Model in Centipede Games" 2010 at Cornell University (Johnson School of Management)
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"Dynamic Level-k Model in Centipede Games" 2010 at Northwestern University (Kellogg School of Management)
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WORK IN PROGRESS
"How Monitoring Influences Trust: A Tale of Two Faces," (with Schweitzer, M. and Xing Zhang)
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"Sunk Cost Fallacy in Driving the World's Costliest Car " (with Ivan Png and Sadat Reza)
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"A Bayesian Level-k Model in n-Person Games " (with So-Eun Park and Xuanming Su)
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"Generalized Cognitive Hierarchy Model in Games" (with Juin-Kuan Chong and Colin Camerer)
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"Understanding Other-regarding Mechanisms in Heterogeneous Populations" (with Ming Hsu, Xing Zhang, and Songfa Zhong)
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"Estimating Iso-cavity Curves in Dental Care Regimen" (with Matthew Rabin and Grace Ong)
"Mitigating Peer-induced Preferences" (with Xuanming Su and Yaozhong Wu)
"Committing to Good Habits" (with Iris Hung)
"Challenging Others to Change Behaviors" (with Catherine Yeung)
Honors and Awards
Finalist, William F. O’Dell Award, 2011.
Distinguished Teaching Award, Highest at UC Berkeley, 2010
Runner-Up, Earl F. Cheit Award for Excellence in Teaching (Evening MBA Program), UC Berkeley, 2009
Finalist, John D.C. Little Best Paper Award, 2005
Finalist, Paul Green Best Paper Award, 2005
Winner, Earl F. Cheit Award for Excellence in Teaching (Weekend MBA Program), UC Berkeley, 2006
Winner, Earl F. Cheit Award for Excellence in Teaching (Evening MBA Program), UC Berkeley, 2005
Winner, Earl F. Cheit Award for Excellence in Teaching (Full-Time MBA Program), UC Berkeley, 2004
National Science Foundation Grant (2004-2007)
Honorable Mention, Earl F. Cheit Award for Excellence in Teaching (Full-Time MBA Program), UC Berkeley, 2003
National Science Foundation Grants (1995-2003)
Finalist, Helen Kardon Moss Anvil Teaching Award, Wharton, 2000
Deloitte and Touche Award for Management Field Study, Advisor, UCLA, 1996
George Dantzig Best Dissertation Award, Honorable Mention, 1994
My curriculum vitae is available here in
PDF
format.