PROFILE: Steven C. Huff

	Steven C. Huff
	Ph.D. Candidate, Business Administration, Marketing; CV
	Phone: (510) 643-1400 Fax: (510) 642-4769
	Fall 2007 Office Hours: TBA in F433

EDUCATION

1. Ph.D., Business Administration, Marketing, University of California at Berkeley, 2008 (Candidate).

2. M.B.A, Marketing, Marriott School of Management, Brigham Young University.

3. B.S., Computer Engineering, Utah State University.

RESEARCH INTERESTS

1. Experimental Economics.

2. Judgment and Decision Making.

3. Mathematical Behavior Models.

WORKING PAPERS

1. “The Economic Value of a Star: The Effects of Superfluous Ratings and Quality Dispersion on Preferences” (job market paper; target: JMR) abstract PDF file

2. “Information Overload: Evidence from the Field in an Online Retailer Setting” (with Miguel Villas-Boas; target: JMR) abstract PDF file

CURRENT RESEARCH

1. “The Distance Between Stars: How the Range of Ratings Affects Willingness to Pay” abstract

TEACHING

1. Head Graduate Student Instructor 2007-present

2. UGBA 106 Core Marketing Course (Haas School): Spring 2007, Fall 2006, Spring 2006, Fall 2005 – Case Instructor

3. UGBA 106 Core Marketing Course (Haas School): Summer 2005 – Instructor

4. UGBA 106 Core Marketing Course (Haas School): Fall 2004, Spring 2005 – Case Instructor

5. BusM 459 Marketing Strategy (Marriott School): Summer 2002 – Instructor

6. BusM 341 Marketing Management (Marriott School): Spring 2001, Fall 2001, Spring 2002, Summer 2002 – Instructor

7. BusM 340 Marketing Management (Marriott School): Spring 2001, Winter 2002, Spring 2002 – Instructor

SERVICE

1. Haas Ph.D. Student Association Co-President 2005-2006

2. Haas Ph.D. Student Association, Marketing Peer Advisor, 2005-2006

Last updated on 10/22/07