Jose A. Guajardo

Assistant Professor

Operations and Information Management

Haas School of Business

University of California Berkeley




Research Interests: Business Model Innovation, Business Analytics, Service Innovation, Operations Strategy, Operations-Marketing Interface




Service Differentiation and Operating Segments: A Framework and an Application to After-Sales Services. 2017, Manufacturing and Service Operations Management, forthcoming. With Morris Cohen.


Service Competition and Product Quality in the U.S. Automobile Industry. 2016, Management Science, 62(7) 1860–1877. With Morris Cohen and Serguei Netessine.


Impact of Performance-Based Contracting on Product Reliability: An Empirical Study. 2012, Management Science, 58(5) 961-979. With Morris Cohen, Sang Kim and Serguei Netessine.


A Model Updating Strategy for Predicting Time Series with Seasonal Patterns. 2010, Applied Soft Computing, 10(1) 276-283. With Richard Weber and Jaime Miranda.


A Forecasting Methodology using Support Vector Regression and Dynamic Feature Selection. 2006, Journal of Information and Knowledge Management, 5(4) 329-335. With Richard Weber and Jaime Miranda.



Working Papers


Business Models in the Sharing Economy: Manufacturing Durable Goods in the Presence of Peer-to-Peer Rental Markets (with Vibhanshu Abhishek and Zhe Zhang)


Mobile Technology and Social Media in Retail: Decomposing the Value of Geolocation Information (with Marcel Goic)


Rent-to-own Business Models in Developing Economies: Consumer Behavior and Repayment Performance


Third-Party Ownership Business Models and the Operational Performance of Solar Energy Systems