NMSBA Neuromarketing Yearbook. Neuromarketing: Inside the Mind of the Consumer. 2018.

The Humanist.
Call in the Robocops: With Democracy at Risk, Can We Quell Internet Bots & Trolls? December 20, 2017

Berkeley Science Journal.
Neuromarketing: Using fMRI to study the brains of consumers. Fall, 2017.

Haas News.
New California Management Review explores neuromarketing & the ed tech revolution. Sep 12, 2017.

Pacific Standard.
Imagination Can Restrain Impulsiveness. Jun 9, 2017.

Readers Digest.
10 Proven Ways to Make Better Decisions. 2017.

Psychology Today.
Imagination Helps You Be Patient. Apr 17, 2017.

Can You Train Yourself To Be More Patient?

Connected Futures.
The Science of Decision-Making.

Berkeley News.
Peering inside the minds of Raiders fans. Feb 10, 2016.

To get ahead in your career, disrupt yourself first. Nov 19, 2015.

The Scientist.
Embracing the Unknown. Nov 2, 2015.

El Pais.
A pill makes us more sensitive to inequality. Mar 24, 2015. (Spanish)

There Could Soon Be a Pill to Make Us More Compassionate. Mar 21, 2015.

Daily Mail.
The pill that lets you sense other people's pain. Mar 20, 2015

The Independent.
People could become more compassionate by taking a drug that prolongs dopamine's effects on the brain, study finds. Mar 20, 2015.

Nature World News.
A Pill That Can Make You More Compassionate? Mar 20, 2015.

Could an empathy pill help solve inequality? Mar 20, 2015.

A pill to boost compassion? Mar 20, 2015.

Berkeley Science Review.
Choosy Genes: How DNA affects decision-making. Nov 19, 2014.

Huffington Post.
Weighing Honesty Against Self-Interest. Sep 16, 2014.

Daily Californian.
Study suggests region in front of brain exerts control over lying impulses. Sep 10, 2014.

Making The Choice Between Honesty & Self-Interest. Sep 6, 2014.

Nature Asia.
Fair Play. Sep 1, 2014.

Xin Hua.
Scientists May Have Found the "Honesty Switch". Sep 1, 2014.
Hirnforschung: Die Ehrlichkeit sitzt gleich hinter der Stirn. Sep 1, 2014.

Your Brain on Money: Our Genes May Influence Financial Choices. Jun 23, 2014.

ABC Online.
Betting and investing behaviour: it's in the genes says study. Jun 17, 2014.

Yahoo! Japan.
ギャンブルとの向き合い方、遺伝子が大きく関与か 米研究. Jun 17, 2014.

Daily Mail. Risk-taking is linked to chemicals controlled by our genes. Jun 16, 2014.

San Francisco Business Times.
Genes and gambling: UC Berkeley study shows genes affect how people bet. Jun 16, 2014.

Berkeley News Center.
Your genes affect your betting behavior. Jun 16, 2014.

Peer Sphere: The CMO Council Journal.
Neuromarketing: Mere Bundles of Mental States? March, 2013.

Science Daily.
It's not solitaire: Brain activity differs when one plays against others. Feb 6, 2012.

Beyond Strategy and Winning, How Games Teach Kids Empathy. Feb 9, 2012.

Ars Technica.
Thinking like a trader leads to lower fear of financial loss. Mar 16, 2009.

LAS Alumni Magazine.
Money on the Brain. Spring, 2009.

Chronicles of Higher Education.
In the Thrall of Neuroscience. Dec 5, 2008.

Skeptical Inquirer.
The Brain on Justice. Sep 1, 2008.

Science News.
Neurobiology: The Roots of Morality. May 9, 2008.

Chinese Science Times.
研究揭示大脑公平性的产生机制. May 9, 2008.

Daily Telegraph.
Scanner shows our heart rules our heads. May 9, 2008.

Ethical decisions tied to brain's emotional centers. May 9, 2008.

Emotions, Moral Choice Linked in Study Watching Brain Activity. May 8, 2008.

Which Orphan Would You Starve? May 8, 2008.

Making The Right Choice: A Coin Flip. Spring, 2008.

Monitor on Psychology.
Making sense of dollars and cents. Feb 2008.

Wall Street Journal.
Charting the Agony Of a Brain as It Struggles to Be Fair. Oct 12, 2007.

This Is Your Brain On Money. Feb 14, 2006.

Neo Fronteras.
La incertidumbre activa los centros emocionales. Dec 21, 2005.

Daily Telegraph.
When your gut instinct rules. Jan 3, 2006.

Uncertainty Activates Brain's Emotion Centers. Dec 9, 2005.

Nature News.
Heart rules head on risky calls. Dec 9, 2005.

Live Science.
How Ambiguity Messes with Our Brains. Dec 9, 2005.

Chicago Tribune.
Brain study maps mechanics of decision-making. Feb 13, 2005.