BIOGRAPHY FOR ARTURO PEREZ-REYES

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BUSINESS POSITIONS--Arturo Perez-Reyes is a senior vice president at Marsh MC, the largest insurance broker in the nation. Within Marsh, he is incubating a start up, on-line training company called eTrain.Net for which he is the chief knowledge officer. In addition, he is one of three directors at NetXAsia, a B2b holding company with Internet plays in Southeast Asia. He is also on the board of directors of three e-commerce and software start ups that are hosted in the East Bay.

ADMINISTRATIVE POSITIONS--He has also held a number of administrative positions at UC Berkeley. He is the newly appointed special assistant to the vice chancellor for Resource, Planning, and Budget. He has also provided special assistance to Business Administration Services. In addition, he is a member of the Instructional Technology Committee as well as a member of the WWW Steering committee. He has co-chaired a web-policy taskforce, an Internet file-storage taskforce, and an e-commerce and enterprise information-system taskforce. Finally, he has been faculty advisor to six student organizations.

TEACHING POSITIONS--He has taught business communication for sixteen years and most recently electronic commerce for two years. His employers have included the University of Chicago Graduate School of Business; St. Mary's College Graduate School of Business; and currently the Haas School of Business at the University of California, Berkeley. At these institutions, he has taught undergraduates and MBAs as well as executives via executive MBA and outreach programs.

E-commerce courses--His e-commerce classes have been offered to students at UCB as well as to executives and management consultants from all over the world. His courses cover topics ranging from business strategy and tactics, to web design and usability, to server management and transaction processing. His students have built several storefronts from the ground up. He has been interviewed several times on NPR, for the Wall Street Journal, and for various e-commerce related journals such as E-commerce Times and Business 2.0.

Communication courses--His communication courses refine and practice skills in writing, speaking, listening, conflict resolution, negotiation, argumentation, persuasion, intra-cultural communication, and computer communication. He has also given advanced courses in sales, persuasion, and influence. For six years, he was charged with insuring the writing standards of the evening MBA program as well as a major part of the undergraduate program.

Multimedia courses--He also teaches classes in slide presentations and multimedia. His courses insure the presentation skills of both the day and evening MBA program. Professionals learn how to use multimedia technologies to sell products, market firms, and present quantitative data using charts, graphs, images, sounds, movies, and animation. In the last six years, several teams of students have gone on to win major local and national business contests.

TEACHING RECORD--He has a strong record as a teacher maintaining an almost perfect record as one of the top teachers in his departments. For this he has won several teaching awards and commendations. At Haas he has been a member of the "6.0 club" every year. On occasion, he has been the number-one rated instructor. As a result, the Haas administration asked him to write a manual for beginning educators and graduate student instructors.

BUSINESS CONSULTING--He has also taught multimedia and business communication skills to hundreds of employees from companies large and small. His corporate customers have included companies like Prudential, Weight Watchers, Weyerhaeuser, Johnson and Higgins, Genencor, GE Plastics. His individual clients have come from companies such as Montgomery Securities, Kaiser, Chevron, Hewlett-Packard, Shell, Clorox, Bank of America, Arthur Anderson, Nestle, Price-Waterhouse, Wells Fargo, Unocal, Hertz, Northern Telecom, PG&E, Avis, Leica, UPS, LSI, Merck, Loral, GM, Martin Marietta, The New York Times, etc.

LANGUAGES AND LOGIC--He has a rich background in languages, grammar, linguistics, philosophy, and logic. He is fully bilingual in Spanish and English; he is less fluent in Catalán, Italian, and French; and he reads four other languages. He has taught college and graduate courses in Spanish, Attic and Homeric Greek, as well as English as a Second Language. His dissertation examined Plato's Protagoras. He is responsible for articles in the Encyclopædia Britannica on Japanese and Tai languages, as well as three articles on logic: History of Logic, Syllogistic Logic, and Metalogic.