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David Owen Robinson |
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| Senior Lecturer in Marketing | |
| Office F 494 Haas: Phone: (510) 642-6353 Home:
Leave Messages Here:(510) 548-7872 Email: robinson@haas.berkeley.edu |
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Office Hours
Fall 2008: Wednesdays 2:10 - 4:00 p.m. |
EDUCATION
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Ph.D. & M.A., Brown University
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Postgraduate Certificate in Education, Oxford University, England
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B.Sc., University of Durham, England
ADMINISTRATIVE
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Co-chair, Faculty Advisory Committee for the Disabled Students' Program
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Committee Member, Berkeley APO Professional Development Fund, 2003 -2005
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Director, Undergraduate Program Haas School of Business, University of California, Berkeley, 1995-1996.
TEACHING
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ugba-10 (Principles of Business), Fall 08, Spring 09
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ugba-96 (Special Topics: Introduction to Personal Financial Planning), Spring 09
ugba-100 (Business Communication) Summer 08
ugba-106 (Marketing), Fall 08, Spring 09
MBA 209F (Fundamentals of Business) An overview of business for non-Haas graduate students Spring 09
ugba-196 (Asia Business Travel Study) Summer 05
MBA 267 (Seminar in Marketing: Pricing Strategy) EWMBA 267-11 Spring 2005
BA E206 ( Marketing Organization and Management) Fall-1 1998
RECENT BUSINESS SCHOOL CASES & PAPERS
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Bear Minimum, August 2008
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Noah's Bagels (Editor), August 2005
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ProTec Helmet Vietnam, August 2004
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Sirius Radio, (Editor) August 2003
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Craigslist 2001, (Editor) August 2002
Notes on case analysis, Revised September 2008
McDonald's 55-cent Promotion, August 1999
ARTICLES & JOURNALISM
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Business Protocol Column each Sunday in the San Francisco Chronicle
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A Primer on Risk and Uncertainty, [full version] Rotman Magazine, Spring 2007
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Public Relations Comes of Age, Business Horizons, May - June 2006
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Three C's, HaasWeek, 1999
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Annual Reports RIP, New York Times, Business Section, June 28, 1998
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List of Supplemental Marketing Books at Amazon, 2004
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List of Additional Business Communication Books at Amazon, 2006
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List of Popular Personal Finance Books at Amazon, 2007
TEXTBOOK, CONTRIBUTIONS & REVIEWS
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Business Protocol 2/e by David Robinson, Atomic Dog Press, Cincinnati, OH 2006
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Principles of Business, 2008: The Haas School of Business Reader, Pearson 2007, Editor
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Reviews of textbooks in publication