rs

Ravi Shanmugam

Ph.D. Student, Business Administration - Marketing

Email: email

Fall 2008 Office Hours (UGBA 106): Tue 11:30-12:30, F521

 

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Education

 

·        Ph.D., Business Administration, Marketing, University of California at Berkeley, 2009 (expected).

·        M.B.A., University of California at Berkeley, 2004.

·        B.A., Computer Science, Harvard University, 1998.

 

 

Working Papers

 

·        "If You Build It, They Will Come: Effects of Anchor-Store size and Quality on Competitive Dynamics in the Shopping Center Industry," in progress.

·        "Negative Advertising and Voter Choice," with Ganesh Iyer and Hai Che, under revision.

 

 

Research Interests

 

·        Urban economics issues in the retail industry

·        Empirical modeling of firm decision making

·        Choice models

 

 

Teaching

 

·        UGBA 106, Marketing (Undergrad core): Case instructor, Fall 2008, Fall 2007, Fall 2006. GSI, Spring 2006, Fall 2005.

·        MBA 261, Marketing Research (MBA elective): GSI, Spring 2008, Spring 2007.

·        MBA 202, Financial Accounting (MBA core): GSI, Fall 2003.

 

 

 

 

 

 

 

 

 

 

Last updated on 8/19/08.

 

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