Office Hours: Wednesdays 2-3pm and by appointment in F691
J. Miguel Villas-Boas is the J.Gary Shansby Professor of Marketing Strategy at the Haas School of Business, University of California, Berkeley.
He earned his Ph.D. in Applied Economics at M.I.T. Villas-Boas has served as Department Editor or Associate Editor at top journals in marketing, and is in the Editorial Board of the International
Journal of Research in Marketing. He has received the ISMS Long Term Impact award and the Cheit best teaching award, among other honors. Among other positions, he has served as the Director of the Ph.D. Program at Berkeley-Haas from 2006 to 2009, and was the Chair, Committee on Research at UC-Berkeley from 2006 to 2008, Chair of the Marketing Group from 2011-2014, and Department Editor at Management Science from 2010 to 2015.
Villas-Boas has published extensively in competitive strategy, design of marketing organizations, distribution channels, customer
relationship management, customer recognition, product line design, and industrial organization. His research has appeared in several journals,
including Marketing Science, Management Science, Journal of Economic Theory, RAND Journal of Economics, Journal of Marketing Research,
and Journal of Economics and Management Strategy. His current research interests include competitive strategy, pricing in the digital economy, choice,
information, and assortment decisions with evaluation costs, industry dynamics, and corporate social responsibility. He has consulted in the telecommunications
and the banking industries.