Office Hours: Wednesdays 2-3pm and by appointment in F691
J. Miguel Villas-Boas is the J.Gary Shansby Professor of Marketing Strategy at the Haas School of Business, University of California, Berkeley.
He earned his Ph.D. in Applied Economics at M.I.T. Villas-Boas has served as Department Editor or Associate Editor at top journals in marketing, and is in the Editorial Board of the International
Journal of Research in Marketing. He has received the ISMS Long Term Impact award and the Cheit best teaching award, among other honors. Among other positions, he has served as the
Director of the Ph.D. Program at Berkeley-Haas (2006-2009), and was the Chair, Committee on Research at UC-Berkeley (2006-2008), Chair of the Marketing Group (2011-2014), and Department Editor at Management Science (2010-2015).
Villas-Boas has published extensively in competitive strategy, design of marketing organizations, distribution channels, customer
relationship management, customer recognition, product line design, and industrial organization. His research has appeared in several journals,
including Marketing Science, Management Science, Journal of Economic Theory, RAND Journal of Economics, Journal of Marketing Research,
and Journal of Economics and Management Strategy. His current research interests include competitive strategy, pricing in the digital economy, choice,
information, and assortment decisions with evaluation costs, industry dynamics, and corporate social responsibility. He has consulted in the telecommunications
and the banking industries.