New research!

Digital Traffic, Financial Performance, and Stock Valuation

Christopher S. Armstrong^†

Stanford University

Graduate School of Business

Yaniv Konchitchki

University of California, Berkeley

Haas School of Business

Biwen Zhang

University of California, Berkeley

Haas School of Business

August 1, 2023

ABSTRACT

We examine the economic implications of digital traffic. This paper is under revision.

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