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MBA267: Business to Business Marketing (2008 Fall Syllabus )


Week 1 (9/2)
Introduction to B2B Marketing and Industrat (slides)

Week 2 (9/9)
R&D and Market Research in Industrat (slides)

Week 3 (9/16)
Pricing Strategies in Industrial Markets (slides)

Week 4 (9/23)
Diving into Industrat (slides)

Week 5 (9/30)
R&D Strategies in Industrial Markets (slides)

Week 6 (10/7)
Sales Force Design and Management(slides)

Week 7 (10/14)
Differentiation Strategies(slides)

Week 8 (10/21)
Business to Business Branding (slides)

Week 9 (10/28)
New Product Strategy (slides)

Week 10 (11/4)
Key Account Management (slides)

Week 12 (11/18)
Media Markets(slides)

Week 13 (11/25)
B2B E-Marketplaces(slides)

Week 14 (12/2)
Online Marketing and B2B(slides)

Week 15 (12/9)
Final Presentations and Conclusion(slides)

Industrat
Stock Prices
Optional photo goes here