Associate Professor of Marketing
Barbara and Gerson Bakar Faculty Fellow
Schwabacher Fellow
Haas School of Business, UC Berkeley

How to say my name? Answer: Przemek (pronounced as Pshemek)

Contact information

Office number: F687
Phone: 510-643-7183
Mailing address: Haas School of Business
2220 Piedmont Avenue
University of California at Berkeley
Berkeley, CA 94720-1900


Research areas: Industrial Organization, Quantitative Marketing, Dynamic Games.

Published PapersCo-authorsJournal
Skimming from the bottom: Empirical evidence of adverse selection when poaching customers E. Krasnokutskaya
O. Ceccarini
Marketing Science
Advertiser prominence effects in search advertising S. Moorthy Management Science
Mobile Money in Tanzania N. Economides (2017) Marketing Science, 36(6): 815-837 (lead article)
Dynamic Auction Environment with Subcontracting E. Krasnokutskaya (2016) RAND Journal of Economics, 47(4): 751-791 (lead article)
Oblivious Equilibrium for Concentrated
C. L. Benkard
G. Y. Weintraub
(2015) RAND Journal of Economics, 46(4): 671-708 (lead article)
What Makes them Click: Empirical Analysis of
Consumer Demand for Search Advertising
I. Segal (2015) American Economic Journal:
, 7(3): 24-53
Estimation of cost synergies from mergers:
Application to the U.S. radio
(2014) RAND Journal of Economics, 45(4): 816-846
Effects of mergers in two-sided markets:
The U.S. radio industry
(2014) American Economic Journal: Microeconomics, 6(4): 35-73
Structural models of complementary choices S. Berry, A. Khwaja,
V. Kumar, A. Musalem,
K. Wilbur, G. Allenby,
B. Anand, P. Chintagunta,
M. Hanemann, A. Mele
(2014) Marketing Letters, 25(3): 245-256
Working PapersCo-authorsStatus
Empirical Model of Dynamic Merger Enforcement -
Choosing Ownership Caps in U.S. Radio
Revise & Resubmit
RAND Journal
Adverse Selection and Moral Hazard in
a Dynamic Model of Auto Insurance
E. Krasnokutskaya
O. Ceccarini
Under review
E-mail for a draft
Nonstationary Oblivious Equilibrium C. L. Benkard
B. Van Roy
G. Y. Weintraub
Preliminary draft
Drafts is preparationCo-authorsStatusPDFAppendix
The Effect of Radio Market Ownership
Concentration on Local Elections
H. Eraslan
G. Kosar
in preparation
Quantifying Overdiagnosis in Mammography Screening
Using Individual Medical History
T. Ho
S. Reza
in preparation


Office hours by oppointment

Spring 2014 - MBA 253: Marketing Analytics

Fall 2013 - UGBA 106: Core marketing

Fall 2012 - UGBA 106: Core marketing