COURSE TITLE: Business Communication
UNITS OF CREDIT: 2
INSTRUCTOR: Jack Phillips
E-MAIL ADDRESS: phillips@haas.berkeley.edu
PREREQUISITE(S): An open mind; willingness to participate
CLASS FORMAT: Lecture and student presentations
REQUIRED READINGS: 200-page Course Reader, Riso &
Hudson: The Wisdom of the Enneagram
BASIS FOR FINAL GRADE:
Application Letter/Resume (P/NP)
4-page Persuasive Report (Final Exam) (35%)
Mock Interview or Expository Presentation (10%)
Persuasive Presentation (15%)
Presentation Critiques (10%)
Personality Self-Assessment (15%)
Attendance/Participation (15%)
ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES: Rather
than remedial or academic, the goals of the course are
professional -- to enhance students' abilities as communicators
under varying circumstances, with different audiences,
and through differing media. Assignments will thus move
beyond the analysis and reporting that typify college-level
presentations and will instead provide experience with
communication techniques that create belief and action
wherever necessary. Furthermore, the course has been
designed to
help every business undergraduate; no special prior
writing or speaking experience is expected. UGBA 100
will present all essential elements of communication
theory, and, more importantly, will provide direct opportunities
for personal development and skill enhancement. The
course will draw on many disciplines: cognitive psychology,
social psychology, various theories of human interaction,
argumentation and persuasion theory, nonverbal communication,
presentation skills, and techniques -- including meditation
and self-hypnosis -- for peak performance. UGBA100 will
also explore leadership and management styles, maintenance
of enhanced personal consciousness, empathy, audience
analysis, internal and external communication functions,
ethical issues, and communication crises. UGBA100 will
thus be driven by real world demands for heightened
business communications competence: vigorous and concise
writing, effective oral presentation, and strong interpersonal
skills. With this training, Berkeley business graduates
will be prepared for confident and successful interactions
with employers, co-employees, and the public.
BIOGRAPHICAL SKETCH: Jack Phillips has been teaching
at Berkeley since 1987 (Rhetoric, Business Administration)
and is a two-time recipient of the Cheit award for distinction
in teaching. Jack holds a B.A. in Rhetoric from U.C.
Berkeley, a J.D. from Hastings College of the Law (with
some 15 years of professional practice in commercial
and nonprofit law), and is a certified Iyengar Yoga
instructor, and a certified Brainwave and Consciousness
Trainer. Jack is primarily interested in the development
of individual human potential, and the integration of
this potential into a larger context of meaning and
purpose.
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