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Ganesh Iyer

Edgar F. Kaiser Professor of Business Administration

Phone: (510) 643-4328     Fax: (510) 643-1420

Office Hours: By appointment in F695


Ganesh Iyer is the Edgar F. Kaiser Professor of Business Administration at the Haas School of Business, University of California at Berkeley.  He received his Ph.D. from the University of Toronto and he was previously on the faculty at Olin Business School, Washington University in St. Louis.  He is currently a Senior Editor for Marketing Science and has been an Associate Editor for Marketing Science, Management Science, and Quantitative Marketing and Economics. He was also a member of the Board of the Informs Society for Marketing Science as Secretary of the Board from 2012-2016. He has served as the Associate Dean for Academic Affairs and Chair of Faculty of the Haas School of Business from 2008-2010, member and chair of the Haas School’s Policy and Planning Committee from 2012-2014, 2017-2019, and as the Chair of the Haas Marketing Group from 2010-2011, 2017-2019.

His research uses economic theory to study marketing strategy problems. He has written extensively on various areas of marketing strategy including distribution channels and vertical relationships, Internet strategy and e-commerce, marketing information, information design, strategic communication and advertising, and behavioral economics in marketing strategy.  His research has won the Little Award in 2000 for the best paper published in Management Science and Marketing Science and he has been a finalist for this best paper award on four other occasions (1998, 2003, 2005 and 2012).  His papers have also been finalists for the Informs Society of Marketing Science Long Term Impact Award in 2012, 2014 and 2015.









·        “Sunk Cost Effect, Self-Control and Contract Design, 2023, (with X. Zhang, X. Xu and JK Chong), forthcoming, Journal of Marketing Research. PDF File

·        “Recommendations with Feedback,” 2022, (with Gustavo Manso), Review of Financial Studies, 36, 2, 501-533. PDF File

·        “Persuasion Contest: Disclosing Own and Rival Information,” 2021, (with Shubhranshu Singh), Marketing Science, 41, 4, 682-709. PDF File

·        “Vaccine Hesitancy and Monetary Incentives,” 2022, (with V. Nandur and David Soberman), Humanities and Social Sciences Communications, 9, 1, 1-10. PDF File

·        “Pushing Notifications as Dynamic Information Design,” 2022, (with Zachary Zhong), Marketing Science, 41, 1, 51-72. PDF File

·        “Strategic Polarization in Group Interactions,” 2021 (with Hema Yoganarasimhan), Journal of Marketing Research, 58, 4, 782-800. PDF File

·        “Multimarket Value Creation and Competition,” 2019, (with Qiang Fu), Marketing Science, 38, 1, 129-149. PDF File

·        ‘‘Voluntary Product Safety Certification,” 2018, (with Shubhranshu Singh), Management Science, 64, 2, 695-714. PDF File

·        “Social Responsibility and Product Innovation,” 2016, (with David Soberman), Marketing Science, 35, 5, 727-742. PDF File

·        “Competing for Attention in Social Communication Markets,” 2015, (with Zsolt Katona), Management Science, 62,8, 2304-2320. PDF File




My curriculum vita is available here.

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Last updated on November 2022.

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