|
Ganesh Iyer
|
Edgar F. Kaiser
Professor of Business Administration
|
Phone: (510)
643-4328 Fax: (510) 643-1420
Email: giyer@haas.berkeley.edu
|
Office Hours: By
appointment in F695
|
BIOGRAPHY
Ganesh Iyer
is the Edgar F. Kaiser Professor of Business Administration at the Haas School
of Business, University of California at Berkeley. He received his Ph.D. from the University of
Toronto and he was previously on the faculty at Olin Business School,
Washington University in St. Louis. He
is currently a Senior Editor for Marketing
Science and has been an Associate Editor for Marketing Science, Management Science, and Quantitative
Marketing and Economics. He was
also a member of the Board of the Informs Society for Marketing Science as
Secretary of the Board from 2012-2016. He has served as the Associate
Dean for Academic Affairs and Chair of Faculty of the Haas School of Business
from 2008-2010, member and chair of the Haas School’s Policy and Planning
Committee from 2012-2014, 2017-2019, and as the Chair of the Haas Marketing
Group from 2010-2011, 2017-2019.
His research uses
economic theory to study marketing strategy problems. He has written
extensively on various areas of marketing strategy including distribution
channels and vertical relationships, Internet strategy and e-commerce,
marketing information, information design, strategic communication and
advertising, and behavioral economics in marketing strategy. His research has won the Little Award in 2000
for the best paper published in Management
Science and Marketing Science and
he has been a finalist for this best paper award on four other occasions (1998,
2003, 2005 and 2012). His papers have
also been finalists for the Informs Society of Marketing Science Long Term
Impact Award in 2012, 2014 and 2015.
EDUCATION
- Ph.D.,
Management, University of Toronto.
- Masters
in Management Studies, University of Bombay.
- Bachelor
of Engineering (Electrical), University of Bombay.
RESEARCH INTERESTS
- Competitive
Marketing Strategy
- Internet
Strategy and E-commerce
- Algorithms
and Marketing Strategy
- Information
Design
- Distribution
Channels
- Advertising
and Communication
- Marketing
and Development
TEACHING
- Marketing,
MBA206, EWMBA206
- Marketing,
UGBA106
- High-Technology
Marketing Strategy, MBA 264, EWMBA 264
- Business-to-Business
Marketing, MBA 268
- Doctoral
Seminar, PHDBA 269C, 269D
SELECTED PUBLICATIONS
·
“Sunk
Cost Effect, Self-Control and Contract Design, 2023, (with X. Zhang, X. Xu and
JK Chong), forthcoming, Journal of
Marketing Research. PDF File
·
“Recommendations
with Feedback,” 2022, (with Gustavo Manso), Review of Financial Studies, 36, 2,
501-533. PDF File
·
“Persuasion
Contest: Disclosing Own and Rival Information,” 2021, (with Shubhranshu
Singh), Marketing Science, 41, 4,
682-709. PDF File
·
“Vaccine
Hesitancy and Monetary Incentives,” 2022, (with V. Nandur
and David Soberman), Humanities and Social Sciences Communications, 9, 1, 1-10. PDF File
·
“Pushing
Notifications as Dynamic Information Design,” 2022, (with Zachary Zhong), Marketing
Science, 41, 1, 51-72. PDF
File
·
“Strategic
Polarization in Group Interactions,” 2021 (with Hema Yoganarasimhan), Journal
of Marketing Research, 58, 4, 782-800. PDF File
·
“Multimarket
Value Creation and Competition,” 2019, (with Qiang
Fu), Marketing Science, 38, 1,
129-149. PDF File
·
‘‘Voluntary
Product Safety Certification,” 2018, (with Shubhranshu
Singh), Management Science, 64, 2,
695-714. PDF File
·
“Social
Responsibility and Product Innovation,” 2016, (with David Soberman),
Marketing Science, 35, 5, 727-742. PDF File
·
“Competing
for Attention in Social Communication Markets,” 2015, (with Zsolt
Katona), Management
Science, 62,8, 2304-2320. PDF File
- “Multilateral Bargaining
and Downstream Competition,” 2013, (with Liang Guo), Marketing Science, 32, 2, 411-430. PDF File
- “Competition in Consumer
Shopping Experience,” 2012, (with D. Kuksov), Marketing Science, 31, 6, 913-933. Finalist, for John D.C. Little Best
Paper Award for 2012. PDF
File
- “Limited
Memory, Categorization and Competition,” 2010, (with Yuxin Chen and Amit
Pazgal), Marketing Science, 29,
4, 650-670. PDF File
- “Information
Acquisition and Sharing in Vertical Relationships,” 2010, (with Liang
Guo), Marketing Science, 29, 3, 483-506. PDF File
- “Consumer
Feelings and Equilibrium Product Quality,” 2010, (with Dmitri Kuksov), Journal
of Economics and Management Strategy, 19, 1, Spring, 137-168. PDF File
- “Corruptible Advice,”
2009, (with Erik Durbin), American Economic Journal: Microeconomics, 1, 2, August, 220-242. PDF File
- “Too Close to be Similar:
Product and Price Competition in Retail Gasoline Markets,” 2008, (with
P.B. Seetharaman), Quantitative Marketing and
Economics, 6, 205-234.PDF File
- “Planned and Actual
Betting in Sequential Gambles,” 2008, (with E. Andrade), Journal of
Marketing Research, 46, June, 372-383. PDF File
- “Procurement
Bidding with Restrictions,” (with A. Pazgal), 2008, Quantitative
Marketing and Economics, 6, 2 177-204. PDF File
- “Information and
Inventory in Distribution Channels,” (with C. Narasimhan and R. Niraj),
2007, Management Science, 53, 10, 1551-1561. PDF File
- “Job Satisfaction, Job
Performance and Effort: A Re-examination using Agency Theory,” (with M.
Christen and D. Soberman), 2006, Journal
of Marketing, vol. 70, January, pp. 137-150. PDF File
- “The Targeting of
Advertising,” (with D. Soberman and J. M. Villas-Boas), 2005, Marketing
Science, 24, 3, pp. 461-476., Finalist, for
John D.C. Little Best Paper Award for 2005 and Finalist ISMS Long Term Impact Award for 2012. PDF File
- "To
Price Discriminate or Not: The Choice of Station Type in Retail Gasoline
Markets," (with P.B. Seetharaman), 2003, Quantitative Marketing
and Economics, v. 1, 2, pp. 155-178. PDF File
- "Internet
Shopping Agents: Virtual Colocation and Competition," (with Amit
Pazgal), 2003, Marketing Science, vol. 22, 1, pp. 85-106.
Finalist, for John D.C. Little Best Paper Award for 2003 and Finalist ISMS
Long Term Impact Award for 2012. PDF File
- "A
Bargaining Theory of Distribution Channels," (with J. Miguel
Villas-Boas), 2003, Journal of Marketing Research, v. 40, February,
pp. 80-100. PDF File
- "Referral
Infomediaries," (with Yuxin
Chen and V. Padmanabhan), 2002, Marketing
Science, vol. 21, 4, pp. 23-45. PDF
File
- "Price
Competition Under Stockpiling and Flexible
Consumption," (with David Bell and V. Padmanabhan),
2002, Journal of Marketing Research, vol. 39, August, pp. 292-303. PDF File
- "Consumer
Addressability and Customized Pricing," (with Yuxin Chen), 2002, Marketing
Science, vol. 21, 2, pp. 197-208. PDF
File
- "Markets
for Product Modification Information," (with David Soberman), 2000, Marketing
Science, vol. 19, 3, pp. 203-225. Winner, John D.C. Little Best Paper
Award for 2000, Lead Article. PDF File
- "Coordinating
Channels under Price and Non-Price Competition," 1998, Marketing
Science, vol. 17, 4, pp. 338-355. Finalist, for John D.C Little Best
Paper Award for 1998. PDF File
WORKING PAPERS
- “Competitive
Algorithmic Targeting and Model Selection,” 2023 (with Tony Ke). PDF File
- “SMS
Training and Micro-entrepreneurship Performance,” 2023, (with W. Fuchs and
P. Jeziorski). PDF File
- “Credit
Failures and Entrepreneurial Risk Aversion,” 2023, (with W. Fuchs and P. Jeziorski). PDF File
My curriculum vita is
available here.
SICS-Summer Institute
in Competitive Strategy
Last updated on November 2022.
[Faculty] | [Ph.D. Program] | [Courses] | [Seminar] | [Papers]
[Marketing Links]|
[Haas School] | [Marketing Group]
[Send comments to market@haas]
Links on these pages to commercial sites do
not represent an endorsement by the University of California or its affiliates.