David Robinson

DORofficial11.jpg

 

Senior Lecturer in Marketing

Haas School of Business, UC Berkeley

 

Office: F 502-N Haas School

 

Office Hours: Wednesdays 2:10 – 4:00 p.m.

and by appointment

 

E-mail: robinson”at”haas.berkeley.edu

Office phone: (510) 642-6343
Leave messages at: (510) 548-7872

 

 

Resources

·         Curriculum Vitae

·         Resume in Haas Style

·         Case Supplements

·         FAQ

 

Downloads

·         Marketing Upside Down
UC-B Homecoming Lecture, October 2011

·         Understanding the Great Recession
Student Association Talk, Fall 2010

·         Chinese BioScience Association
Talk, October 2010

·         OLLI Lecture, February 2009

·         BioSheet Template    Model

·         Nameplate Template   Model
Instructions

 

Courses

·         ugba-10 Principles

·         ugba-106 Marketing

·         ugba-167 Marketing Strategy

·         ugba-196-2 China Travel

Papers & Cases

·         Netflix: What Price Streaming? 2011

·         Customer Loyalty: Best Practices,
Effective Executive, July 2011

·         Craigslist, Rev 2011

·         McDonald’s 55-cent Promotion, Rev 2011

·         BARE Magazine, 2010

·         Tuan’s T-Shirts, 2010

·         A Very Brief Introduction to the Time Value of Money, June, 2011

·         Notes on Case Analysis, 2008

·         A Primer on Risk and Uncertainty
(Full Version), Rotman Magazine, Spring 2007

·         Public Relations Comes of Age,
Business Horizons, May – June 2006

·         Three C’s, Maybe More, Haas Week 1999

·         Annual Reports RIP, New York Times, 1998

 

Reading Suggestions

·         General suggestions

·         Marketing

·         Business Communications

·         Personal Finance

 

Books

·         Principles of Business, 2012 (editor), Pearson 2011

·         Business Protocol 3/e
Cengage Atomic Dog, 2010

Education

·         PhD and MA Brown University

·         MBA University of North Carolina, Chapel Hill

·         Postgraduate Certificate in Education, Oxford University, England

·         BSc, Durham University, England