David Robinson



cid:207E25A7-3AD7-4E5C-9505-EA69D19ED53F@hsd1.ca.comcast.net

 

Senior Lecturer in Marketing

Haas School of Business, UC Berkeley

 

Office: F 502-N Haas School
Faculty Assistant: Kamylla Soares (510) 643-0621

 

Office Hours:
Fall Semester: Tuesdays 3:30 – 5:00 p.m.
Spring Semester: t/b/d
Summer: Tuesdays & Thursdays 10:30 – 11:30 am

and by appointment

 

E-mail: robinson@haas.berkeley.edu

 

 

Resources

·         Curriculum Vitae

·         Resume in Haas Style

·         Cambridge

·         FAQ

 

Downloads

·         BioSheet Template    Model

·         Nameplate Template   Model
Instructions

 

Courses
All materials on bCourses

·         ugba-106 Marketing

·         ugba-167 Marketing Strategy

·         MBA209f Business Fundamentals

Papers & Cases

·         Customer Feedback 2015

·         Segments of One 2015

·         Freemium Pricing 2015

·         Geely Buys LTI, 2016 Ivey Case Series

·         J C Penney 2013 Haas Case Series

·         Netflix: What Price Streaming?
2011 Haas Case Series

·         Customer Loyalty: Best Practices,
Effective Executive, July 2011

·         A Very Brief Introduction to the Time Value of Money, June, 2011

·         Notes on Case Analysis, 2008

·         A Primer on Risk and Uncertainty
(Full Version), Rotman Magazine, Spring 2007

·         Public Relations Comes of Age,
Business Horizons, May – June 2006

·         Three C’s, Maybe More, Haas Week 1999

·         Annual Reports RIP, New York Times, 1998

 

Reading Suggestions

·         General suggestions

·         Marketing Books

·         Business Communications

 

Books

·         Business Protocol 3/e
Cengage Atomic Dog, 2010

Education

·         PhD and MA Brown University

·         MBA University of North Carolina, Chapel Hill

·         Postgraduate Certificate in Education, Oxford University, England

·         BSc, Durham University, England