David Robinson




 

Senior Lecturer in Marketing

Haas School of Business, UC Berkeley

 

Office: F 502-N Haas School
Faculty Assistant: {position open} (510) 643-0621

 

Office Hours:
Fall Semester: Tuesdays 2:10 4:00 pm
Spring Semester: Wednesdays 3:40 5:30 pm
Summer: Tuesdays & Thursdays 10:30 11:30 am

and by appointment

 

E-mail: robinson@haas.berkeley.edu

 


 

Resources

         Curriculum Vitae

         Resume in Haas Style

         FAQ

 

Downloads

         BioSheet Template Model

         Nameplate Template Model
Instructions

 

Courses
All materials on bCourses

         ugba-106 Marketing

         ugba-167 Marketing Strategy

         MBA209f Business Fundamentals

Papers & Cases

         Customer Feedback 2015

         Segments of One 2015

         Freemium Pricing 2015

         Geely Buys LTI, 2016 Ivey Case Series

         J C Penney 2013 Haas Case Series

         Netflix: What Price Streaming?
2011 Haas Case Series

         Customer Loyalty: Best Practices,
Effective Executive, July 2011

         A Very Brief Introduction to the Time Value of Money, June, 2011

         Notes on Case Analysis, 2008

         A Primer on Risk and Uncertainty
(Full Version),
Rotman Magazine, Spring 2007

         Public Relations Comes of Age,
Business Horizons, May June 2006

         Three Cs, Maybe More, Haas Week 1999

         Annual Reports RIP, New York Times, 1998

 

Reading Suggestions

         General suggestions

         Marketing

         Business Communications

 

Books

         Business Protocol 3/e
Cengage Atomic Dog, 2010

Education

         PhD and MA Brown University

         MBA University of North Carolina, Chapel Hill

         Postgraduate Certificate in Education, Oxford University, England

         BSc, Durham University, England