UC Berkeley is proud to host the CRCNS 2018 PI Meeting. This is the annual meeting to bring together recipients of the NSF sponsored Collaborative Research in Computational Neuroscience. It will take place from June 13–June 15, at UC Berkeley’s Lawrence Hall of Science, located in the hills above the main campus with a spectacular 180 degree view of the San Francisco Bay.

My article Neuromarketing: Inside the Mind of the Consumer was selected by the Neuromarketing Science & Business Association (NMSBA) as one of the top publications in the field, and will be included in the upcoming Neuromarketing Yearbook. Download the entry below.

Last semester I had a very enjoyable interview with the undergraduate run Berkeley Science Journal. The interview is now published online. The students asked me about some of the practical applications of neuroscience to business practice, as well as my own career and advice for undergraduates interested in this area.

The latter was a particularly interesting and insightful experience for myself. I was never one to have grand career plans or really deliberative at each step. Looking back there were definitely a number of important positive and negative aspects, but it was surprisingly difficult to articulate them. I think I could’ve done better in terms of being providing takeaways that may be relevant for them. Hopefully this is something that will become clearer as I think more about this.