PROFILE: J.Miguel Villas-Boas

	J. Miguel Villas-Boas
	J.Gary Shansby Professor of Marketing Strategy
	Email: villas@haas.berkeley.edu
	Office Hours: By appointment.

BIOGRAPHY

International Journal of Research in Marketing.

Management Science

Marketing Science, Management Science, Journal of Economic Theory, RAND Journal of Economics, Journal of Marketing Research,

Journal of Economics and Management Strategy.

EDUCATION

Ph.D., Management (Applied Economics), Massachusetts Institute of Technology (MIT).
M.B.A., INSEAD, Fontainebleau, France.
M.S., Economics, Nova School of Business and Economics, Universidade Nova de Lisboa, Portugal.
Licenciatura, Economics, Católica Lisbon School of Business & Economics, Universidade Católica Portuguesa.

RESEARCH INTERESTS

Competitive strategy.
Customer Relationship Management.
Internet strategies.
Organization design.

TEACHING

Marketing Strategy MBA

Draft Syllabus 2023

Marketing Strategy EWMBA

SELECTED PUBLICATIONS

"A Theory of the Effects of Privacy" (with Alessandro Bonatti and Yunhao Huang), Management Science, forthcoming.
"Search Fatigue, Choice Deferral, and Closure" (with Z. Eddie Ning and Yunfei (Jesse) Yao), Marketing Science, 2025, 44(5), 1188-1211. Online Appendix
"Influencer Authenticity: To Grow or To Monetize" (with Cristina Nistor and Matthew Selove), Management Science, 2025, 71(6), 5251-5267. Code for Figures Online Appendix
"Toward an Information-Processing Theory of Loss Aversion", Marketing Science, 2024, 43(3), 523-541.
"Browse or Experience" (with Z. Eddie Ning), Marketing Science, 2023, 42(2), 336-359. Online Appendix
"Parallel Search for Information in Continuous Time - Optimal Stopping and Geometry of the PDE" (with T. Tony Ke, Wenpin Tang, and Yuming Zhang), Applied Mathematics and Optimization, 2022, 85(3).
"Are we #Stayinghome to Flatten the Curve?" (with James Sears, Vasco Villas-Boas, and Sofia B. Villas-Boas), American Journal of Health Economics, 2023, 9(1), 71-95.
"Following the Customers: Dynamic Competitive Repositioning" (with Z. Eddie Ning), Management Science, 2021, 68(2), 1002-1018. (Online Appendix)
"A Dynamic Model of Optimal Retargeting" (with Yunfei (Jesse) Yao), Marketing Science, 2021, 40(3), 428-458.
"Economic Foundations of Marketing Strategy" (with Juanjuan Zhang), The Routledge Companion to Strategic Marketing, (B.B. Schlegelmilch and R.S. Winer, Eds.), Routledge, 2020, pp. 20-38.
"Repeated Interaction in Teams: Tenure and Performance", Management Science, 2020, 66(3), 1496-1507.
"Well-Posedness for Degenerate Elliptic PDE Arising in Optimal Learning Strategies" (with Tim Laux), Interfaces and Free Boundaries, 2020, 22, 119-129.
"Optimal Learning before Choice" (with T. Tony Ke), Journal of Economic Theory, 2019, 180, 383-437.
"The Performance Measurement Trap" (with Dmitri Kuksov), Marketing Science, 2019, 38(1), 68-87.
"A Dynamic Model of Repositioning", Marketing Science, 2018, 37(2), 279-293.
"Behavior-Based Advertising" (with Qiaowei Shen), Management Science, 2018, 2047-2064.
"Too Much Information? Information Provision and Search Costs" (with Fernando Branco and Monic Sun), Marketing Science, 2016, 605-618.
"Search for Information on Multiple Products" (with T. Tony Ke and Z.-J. Max Shen), Management Science, 2016, 3576-3603.
"Competitive Vices" (with Fernando Branco), Journal of Marketing Research, 2015, 801-816.
"A Short Survey on Switching Costs and Dynamic Competition", International Journal of Research in Marketing, 2015.
"Optimal Search for Product Information" (with Fernando Branco and Monic Sun), Management Science. 2012, 2037-2056.
"Price Discrimination in the Digital Economy" (with Drew Fudenberg), Oxford Handbook of the Digital Economy, (M. Peitz and J. Waldfogel, Eds.) 2012, pp. 254-272.
"Strategic Entry Before Demand Takes Off" (with Qiaowei Shen), Management Science, 2010, 1259-1272.
"When More Alternatives Lead to Less Choice" (with Dmitri Kuksov), Marketing Science, 2010, 507-524.
"Product Variety and Endogenous Pricing with Evaluation Costs, Management Science, 2009, 1338-1346.
"Learning, Forgetting, and Sales" (with Sofia B. Villas-Boas), Management Science, 2008, 1951-1960.
"Endogeneity and Individual Consumer Choice" (with Dmitri Kuksov), Journal of Marketing Research, 2008, 702-714.
"Competitive Product Lines with Quality Constraints" (with Udo Schmidt-Mohr), Quantitative Marketing and Economics, 2008, 1-16.
"Consumer Stockpiling and Price Competition in Differentiated Markets" (with Liang Guo), Journal of Economics and Management Strategy, 2007, 827-858.
"Behavior-Based Price Discrimination and Customer Recognition" (with Drew Fudenberg), Handbook on Economics and Information Systems, (T.J. Hendershott, Ed.) 2006, pp. 377-436.
"Dynamic Competition with Experience Goods," Journal of Economics and Management Strategy, 2006, 15, 37-66.
"The Targeting of Advertising" (with Ganesh Iyer and David Soberman), Marketing Science, 2005, 24, 461-476. Finalist for the John D.C. Little Best Paper Award, 2005.
"Bertrand Supertraps" (with Lu s Cabral), Management Science, 2005, 51, 599-613. Finalist for the John D.C. Little Best Paper Award, 2005.
"Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace," (with Ying Zhao), Journal of Marketing Research, 2005, 42, 83-95.
"Price Cycles in Markets with Customer Recognition", RAND Journal of Economics, 2004, vol.35, no.3 (Autumn), 486-501.
"Consumer Learning, Brand Loyalty, and Competition," Marketing Science, 2004, 23, 134-145.
"Communication Strategies and Product Line Design," Marketing Science, 2004, 23, 304-316.
"A Bargaining Theory of Distribution Channels," (with Ganesh Iyer), Journal of Marketing Research, 2003, 40, 80-100.
"Renegotiation and Collusion in Organizations," (with Leonardo Felli), Journal of Economics and Management Strategy, 2000, 9, 453-483.
"Dynamic Competition with Customer Recognition," RAND Journal of Economics, 1999, vol. 30, no. 4 (Winter), 604-631.
"Endogeneity in Brand Choice Models," (with Russell S. Winer) Management Science, 1999, vol. 45, 1324-1338. ISMS Long Term Impact Award, 2009. (Working Paper 1995)
"Oligopoly with Asymmetric Information: Differentiation in Credit Markets," (with Udo Schmidt-Mohr) RAND Journal of Economics, 1999, vol. 30, no. 3 (Autumn), 375-396.
"Product Line Design for a Distribution Channel," Marketing Science, 1998, vol. 17, no. 2, pp. 156-169.
"Price Promotions and Trade Deals with Multi-Product Retailers," (with Rajiv Lal) Management Science, 1998, vol. 44, 935-949.
"Comparative Statics of Fixed Points," Journal of Economic Theory, 1997, vol. 73, no. 1 (March), pp. 183-198.
"Exclusive Dealing and Price Promotions," (with Rajiv Lal) Journal of Business, 1996, vol. 69, no. 2 (April), 159-172.
"A Theory of Forward Buying, Merchandising and Trade Deals," (with Rajiv Lal and John D.C. Little) Marketing Science, 1996, vol. 15, no. 1, 21-37.
"Models of Competitive Price Promotions: Some Empirical Evidence from the Coffee and Saltine Crackers Markets," Journal of Economics and Management Strategy, 1995, 4, 85-107.
"Sleeping with the Enemy: Should Competitors Share the Same Advertising Agency?" Marketing Science, 1994, 13, 190-202.
"Predicting Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test," Marketing Science, 1993, 12, 88-102. Finalist for the John D.C. Little Best Paper Award, 1993.
"Dynamic Duopolies with Non-Convex Adjustment Costs," Economics Letters, 1992, 39, 391-394.
WORKING PAPERS

"A Note on Demand Estimation with Supply Information in Non-Linear Models" (with Tongil "TI" Kim)
"Searching for Breakthroughs" (with Wee Chaimanowong and T. Tony Ke)
"Unmasking the Deception: The Interplay between Fake Reviews, Rating Dispersion, and Consumer Demand" (with Yunhao Huang and Mingduo Zhao)
"Technology, Uncertainty, and Unique Firm Assets" (with Yunhao Huang)
"An Empirical Model of Endogenous Attention" (with Tianyu Han and T.Tony Ke)
"Sequential Search with Multi-Homing Consumers" (with Yue Li)
My curriculum vitae is available here.

SICS-Summer Institute in Competitive Strategy at Haas School of Business, UC Berkeley (July 6-10, 2026).

Last updated on August 21, 2023.
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