Curriculum Vitae

John Morgan



Oliver E. and Dolores W. Williamson Chair of the Economics of Organizations

University of California, Berkeley

Haas School of Business and Department of Economics


Office: F665


Mailing Address

545 Student Services Building, #1900

University of California

Berkeley, CA 94720-1900


Phone: 510.642.2669

Fax: 510.642.4700





Papers are in PDF format. For some published papers, the documents are a late working paper as opposed to a published version.


"Horizontal Mergers of Online Firms: Structural Estimation and Competitive Effects," (with Yonghong An, Michael Baye, Yingyao Hu, and Matthew Shum), Journal of Applied Econometrics, forthcoming



"The Power of Negative Thinking: A Model of Entrepreneurship, Aspirations, and Fear of Failure" (with Dana Sisak), Journal of Business Venturing, forthcoming.

"Strategic and Natural Risk in Entrepreneurship: An Experimental Study" (with Henrik Orzen, Martin Sefton, and Dana Sisak), Journal of Economics & Management Strategy, forthcoming.


"Who's Naughty? Who's Nice? Social Preferences in Online Industries," (with Mitchell Hoffman), Journal of Economic Behavior and Organization, forthcoming.


“Majority Rule and Utilitarian Welfare,” (with Vijay Krishna), AEJ: Micro, forthcoming.


“When Do Markets Tip? A Cognitive Hierarchy Approach,” (with Tanjim Hossain), Marketing Science, Volume 32 Issue 3, May-June 2013, pp. 431-453.


"The Fragility of Commitment" (with Felix Vardy), Management Science, Volume 59 Issue 6, June 2013, pp. 1344-1353.


“A Model of Flops” (with Patrick Hummel and Phillip Stocken), RAND Journal of Economics, 2013, 44(4). Lead Article.


"Endogenous Entry in Contests" (with Henrik Orzen and Martin Sefton), Economic Theory,  2012, 51(2), pp. 435-463..


“Voluntary Voting: Costs and Benefits” (with Vijay Krishna), Journal of Economic Theory, 2012, 147(6), pp. 2083–2123.


"Mixed Motives and the Optimal Size of Voting Bodies" (with Felix Vardy), Journal of Political Economy, 2012, 120(5), pp. 986-1026.


"Negative Vote Buying and the Secret Ballot" (with Felix Vardy), Journal of Law Economics and Organization, 2012, 28(4), pp. 818-849.


"On the Optimality of Clickthrough Fees in Online Markets" (with Michael Baye and Cathy Gao) Economic Journal, 2011, 121(556)..


"Competing Matchmakers: An Experimental Analysis," (with Tanjim Hossain and Dylan Minor) Management Science, Volume 57 Issue 11, November 2011, pp. 1913-1925.


"Overcoming Ideological Bias in Elections," (with Vijay Krishna), Journal of Political Economy, 2011, Vol. 119, No. 2, pp. 183-211. Lead Article.


"On the Buyability of Voting Bodies," (with Felix Vardy), Journal of Theoretical Politics, 2011, Vol. 23, No. 2, pp. 260-287.


"CSR as Reputation Insurance: Primum non Nocere" (with Dylan Minor) California Management Review, 2011, Vol. 53, No. 2, pp. 40-59.


"Tournaments for Ideas" (with Richard Wang), California Management Review, 2010, Vol. 52, No. 2, pp. 77-97 Winner of the Accenture Award for Best Article in 2010.


"Securities Auctions under Moral Hazard: An Experimental Study" (with Shimon Kogan), Review of Finance, 2010, Vol. 14, No. 3, pp. 477-520.


"Shrouded Attributes and Information Suppression: Evidence from Field Experiments" (with Jennifer Brown and Tanjim Hossain) Quarterly Journal of Economics, 2010, Vol. 125, No. 2, pp. 859-876.


"Clock Games: Theory and Experiments" (with Markus Brunnermeier), Games and Economic Behavior, 2010, Vol. 68, No. 210, pp. 532-550.


"How much is a Dollar Worth? Tipping versus Equilibrium Coexistence on Competing Online Auction Sites" (with Jennifer Brown), Journal of Political Economy, 2009, Vol. 117, No. 4, pp. 668-700.


"Brand and Price Advertising in Online Markets" (with Michael Baye), Management Science, 2009, Vol. 55, No. 7, pp. 1139-1151.


"Clicks, Discontinuities, and Firm Demand Online" (with Michael Baye, J. Rupert J. Gatti, and Paul Kattuman), Journal of Economics & Management Strategy, 2009, Vol. 18, No. 4, pp. 935-975.


"The Quest for QWERTY," (with Tanjim Hossain), American Economic Review Papers & Proceedings, 2009, Vol. 99, No. 2, pp. 435-440.


"Diversity in the Workplace" (with Felix Vardy). American Economic Review, 2009, Vol. 99, No. 1, pp. 472-485.


"Moving Targets: Price, Quality, and Platform Competition" (with Jennifer Brown). Journal of Marketing Research, 2009, Vol. XLVI, No. 2, pp. 158-159.


"Vertical Integration of Successive Monopolists: A Classroom Experiment" (with Narine Badasyan, Jacob K. Goeree, Monica Hartmann, Charles Holt, Tanya Rosenblatt, Maros Servatka, Dirk Yandell) Perspectives on Economic Education Research, 2009, Vol. 5, No. 1,


"Network Architecture and Traffic Flows" (with Martin Sefton and Henrik Orzen), Games and Economic Behavior, 2009, Vol. 66, No. 1, pp. 347-372.


"Leadership in Groups: A Monetary Policy Experiment" (with Alan S. Blinder), International Journal of Central Banking, 2008, Vol. 4, No. 4, pp. 117-150.


"Contracting for Information under Imperfect Commitment" (with Vijay Krishna),  RAND Journal of Economics, 2008, Winter, Vol. 39, No. 4, pp. 905-925.


"Experiments on Strategic Choices and Markets" (with Wilfred Amaldoss, Teck-Hua Ho, Aradhna Krishna, Kay-Yut Chen, Preyas Desai, Ganesh Iyer, Sanjay Jain, Noah Lim, Ryan Oprea, and Joydeep Srivasatava), Marketing Letters, 2008, Vol. 19, Nos. 3-4, pp. 417-429.


Information Aggregation in Polls" (with Phillip Stocken), American Economic Review, 2008, Vol. 98, No. 3, pp. 864-896.


"Do Monetary Policy Groups Need Leaders? A Report on an Experiment" (with Alan S. Blinder), American Economic Review Papers & Proceedings, 2008, Vol. 98, No. 2, pp. 224-229.


"Reforming the IMF," The Economists' Voice, 2007, Vol. 4 : Iss. 4, Article 8.


"A Dashboard for Online Pricing" (with Michael Baye, Rupert Gatti, and Paul Kattuman), California Management Review, 2007, Vol. 50, No. 1, pp. 202-216.


"The Value of Commitment in Contests and Tournaments when Observation is Costly" (with Felix Vardy), Games and Economic Behavior, 2007, Vol. 60 (2), pp. 326-338.


"Reputation in Online Markets: The Market for Trust," (with Jennifer Brown), California Management Review, 2006, Vol. 49(1), pp. 61-81. (Accenture Award Finalist)


“Online Pricing and the Euro Changeover: Cross-Country Comparisons,” (with Michael Baye, Rupert Gatti, and Paul Kattuman), Economic Inquiry, April 2006, Vol. 44, pp. 265-279.


“An Experimental Study of Advertising and Price Competition,” (with Henrik Orzen and Martin Sefton), European Economic Review, 2006, 50 (2), 323-347.


“...Plus Shipping and Handling: Revenue (Non)Equivalence in Field Experiments on eBay” (with Tanjim Hossain), Advances in Economic Analysis & Policy, 2006, Vol. 6: No. 2, Article 3.


“An Experimental Study of Price Dispersion,” (with Henrik Orzen and Martin Sefton), Games and Economic Behavior, 2006, Vol. 54:1, pp. 134-158.


“Are Two Heads Better than One? An Experimental Analysis of Group versus Individual Decision Making,” (with Alan Blinder), Journal of Money, Credit and Banking, 2005, 37(5): 789-811.


“Price Dispersion in the Large and in the Small: Evidence from an Internet Price Comparison Site,” (with Michael Baye and Patrick Scholten), Journal of Industrial Economics, December 2004; 52(4): 463-96. Winner of the Journal of Industrial Economics "best article" prize, 2005. Lead Article.


“An Experimental Study of Commitment and Observability in Stackelberg Games,” (with Felix Vardy), Games and Economic Behavior, November 2004; 49(2): 401-423.


"Temporal Price Dispersion: Evidence from an Online Consumer Electronics Market" (with Michael Baye and Patrick Scholten), Journal of Interactive Marketing, Autumn 2004; 18(4): 101-115.


“Price Dispersion in the Lab and on the Internet: Theory and Evidence,” (with Michael Baye), RAND Journal of Economics, Autumn 2004; 35(3): 449-66.


“The Art of Conversation: Eliciting information from Experts through Multi-Stage Communication,” (with Vijay Krishna), Journal of Economic Theory, 2004; 117: 147-79.


"Dissolving a Partnership (Un)fairly", Economic Theory, 2004, Vol 23: 909-23.


“The Value of Information in Online Markets: Theory and Evidence,” (with Michael Baye and Patrick Scholten), Journal of Public Policy and Marketing, Spring 2003; 22(1): 17-25.


“Competition in Internet Industries: Evidence from E-Retailing,” (with Michael Baye), Oxford Internet Institute: Internet Issue Brief, November 2003, No. 1.2: pp. 1-6.


“Pairwise Competition and the Replicator Equation,” (with Kenneth Steiglitz), Bulletin of Mathematical Biology, November 2003; 65(6): 1163-72.


“Sequential ContestsPublic Choice, July 2003; 116(1): 1-18.


“The Spite Motive and Equilibrium Behavior in Auctions,” (with Kenneth Steiglitz and George Reis),  Contributions to Economic Analysis & Policy: 2003, Vol. 2: No. 1, Article 5.

“An Analysis of Stock Recommendations,” (with Phillip Stocken), RAND Journal of Economics, Spring 2003; 34(1): 183-203


“Employee Recruiting and the Lake Wobegon Effect,” (with John Moran), Journal of Economic Behavior and Organization, February 2003; 50(2): 165-82.


“Information Gatekeepers and Price Discrimination on the Internet,” (with Michael Baye), Economics Letters, June 2002; 76(1): 47-51.


“An Experimental Investigation of Unprofitable Games,” (with Martin Sefton), Games and Economic Behavior, 40 (2002), 123-46.


“Winner-take-all Price Competition,” (with Michael Baye), Economic Theory, 19, (2002): 271-82.


“Coordination through Reputations: A Laboratory Experiment,” (with Donald J. Dale and Robert W. Rosenthal), Games and Economic Behavior, 38 (2002), 52-88.


“Efficiency in Auctions: Theory and PracticeJournal of International Money and Finance, 20 (2001), 809-38.


 “A Model of Expertise,” (with Vijay Krishna), Quarterly Journal of Economics, 116 (2001), 747-75.


“Asymmetric Information and Legislative Rules: Some Amendments,” (with Vijay Krishna), American Political Science Review, 95 (2001), 435-52.


 “Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets,” (with Michael Baye), American Economic Review, 91 (2001), 454-74.


“Information Externalities in a Model of Sales,” (with Martin Sefton), Economics Bulletin, 4 (2001), 1-5.


“Financing Public Goods by Means of LotteriesReview of Economic Studies, 67 (2000), 761-84.


“Funding Public Goods with Lotteries: An Experiment,” (with Martin Sefton), Review of Economic Studies, 67 (2000), 785-810.


“A Simple Model of Advertising and Subscription Fees,” (with Michael Baye), Economics Letters, 69 (2000), 345-351.


“A Folk Theorem for One-Shot Bertrand Games,” (with Michael Baye), Economics Letters, 65 (1999), 59-65.


“Implementing Results-Oriented Trade Policies: The Case of the US-Japanese Auto Parts Dispute,” (with Kala Krishna), European Economic Review 42 (1998), 1443-1467.


“Is Honesty the Best Policy?  Curtailing Insurance Fraud through Optimal Incentive Contracts,” (with Keith Crocker), Journal of Political Economy 106 (1998), 355-375.


“The Effects of Business Risk on Audit Pricing,” (with Phillip Stocken), Review of Accounting Studies 3 (1998), 365-385.


“Choosing the Right Battlefield for the War on Drugs: An Irrelevance Result,” (with Stephen Chiu and Edward Mansley), Economics Letters 59 (1998), 107-111.


“An Analysis of the War of Attrition and the All-Pay Auction,” (with Vijay Krishna), Journal of Economic Theory 72 (1997), 343-362.




"Pricing on the Internet" (with Michael R. Baye) in The New Palgrave Dictionary of Economics. Second Edition. Eds. Steven N. Durlauf and Lawrence E. Blume. Palgrave Macmillan, 2013.


"Cheap Talk," (with Vijay Krishna) in The New Palgrave Dictionary of Economics. Second Edition. Eds. Steven N. Durlauf and Lawrence E. Blume. Palgrave Macmillan, 2008.


"Information, Search, and Price Dispersion," (with Michael R. Baye and Patrick Scholten), in Handbook of Economics and Information Systems (T. Hendershott, ed.), Elsevier Press, Amsterdam, 2006


“Persistent Price Dispersion in Online Markets,” (with Michael Baye and Patrick Scholten), in The New Economy and Beyond (D. Jansen, ed.) Edward Elgar Press, Northampton, MA, 2006.


Editor: Advances in Applied Microeconomics, Vol. 13: Experimental and Behavioral Economics, Elsevier Press, San Francisco, 2005.


“Combinatorial Auctions in the Information Age: An Experimental Study,” in Advances in Applied Microeconomics Vol. 11 (M. Baye, ed.), JAI Press, Stamford, 2002.


“The Winner-Take-All Principle in Small Tournaments,” (with Vijay Krishna), in Advances in Applied Microeconomics Vol. 7 (M. Baye, ed.), JAI Press, Stamford, 1998.


WORKING PAPERS: (ordered by most recent revision)


"A Comment on 'The Welfare Effects of Public Information' by Stephen Morris and Hyun Song Shin" (with Donald J. Dale)


"Corporate Provision of Public Goods" (with Justin Tumlinson), under invited resubmission, Journal of Public Economics


"Self-Selection into Contests" (with Dana Sisak and Felix Vardy)


"On the Merits of Meritocracy" (with Dana Sisak and Felix Vardy)


"Experiments on the Social Value of Public Information" (with Donald J. Dale) Appendices


"When Ignorance is Bliss, 'Tis Folly to be Wise: Transparency in Contests" (with Philipp Denter and Dana Sisak)


"Silence is Golden. Suggested Donations in Voluntary Contribution Games," (with Donald J. Dale)



"Red Queen Pricing Effects in E-Retail Markets," (with Michael Baye)




"Persuasion," (with Patrick Hummel and Phillip C. Stocken)


"Costly Voting under Aggregate Uncertainty," (with Vijay Krishna)


"Transport Costs, Marginal Costs, and the Welfare from Trade," (with Justin Tumlinson)


"Meritocracy and Optimal Contest Design," (with Justin Tumlinson and Felix Vardy)









Ph.D., Economics, The Pennsylvania State University, May 1996

M.A., Economics, The Pennsylvania State University, December 1995

B.S., Economics, University of Pennsylvania, Wharton School, summa cum laude, May 1989




Industry and Government

Research Scientist, Yahoo!, 2008-2012

Consultant, Federal Trade Commission, Bureau of Economics, 2000-2001

Certified Public Accountant, State of Pennsylvania 1991-1994

Senior Accountant, Grant Thornton, Bankruptcy and Forensic Accounting Group, 1989-1992



Faculty Director: Center for Executive Education, Haas School of Business, 2008-Present

Chair, MBA Program Committee, Haas School of Business, 2010-2014

Chair, Policy and Planning Committee, Haas School of Business, 2004-2008

Co-Director: Fisher Center for the Strategic Use of Information Technology, 2005-07

Founding Director, U.C. Berkeley Experimental Social Sciences Laboratory (Xlab), 2002-Present



External Fellow, The Centre for Decision Research and Experimental Economics, University of Nottingham, 2008-Present

External Fellow, Judge Business School, University of Cambridge, 2008-Present

Visiting Fellow, Trinity College, University of Cambridge, 2002-Present

Visiting Scholar, International Monetary Fund, 2005-08

W. Glenn Campbell and Rita Ricardo-Campbell National Fellow, Hoover Institution, 2001-2002

Assistant Professor, Princeton University, Department of Economics and Woodrow Wilson School for Public and International Affairs, 1996-2002

Visiting Fellow, Nuffield College, University of Oxford, 1999-2001

Visiting Assistant Professor, New York University, Department of Economics, 1999

Visiting Assistant Professor, University of Pennsylvania, Department of Economics, 1998




Oliver E. Williamson Award, Haas School of Business, 2014 (1st awardee)

Earl Cheit Teaching Award 2006 (honorable mention 2005)

National Science Foundation Research Grant, 2004-2009, 2001-2004, 1997-1999

Trinity College Visiting Fellow Commoner Prize, Cambridge University, 2008

W. Glenn Campbell and Rita Ricardo-Campbell National Fellowship, 2001-2002

Sloan Research Foundation Fellowship, 2000-2002

Russell Sage Foundation Research Grant, 1997-1999

Review of Economic Studies tour, 1996

Pennsylvania State University Graduate Fellowship, 1993-1995




Strategy (MBA)

Game Theory (MBA)

Microeconomics and Policy (MPA)

Auctions (UG)

Pricing (Exec Ed)

Product Management (Exec Ed)

Leadership (Exec Ed)

Innovation (Exec Ed)

Strategy (Exec Ed)

Information Economics (PhD)

Contract Theory (PhD)

Industrial Organization (PhD)




ASSA National Meetings, Duke, Northwestern, Harvard, MIT, Stanford, UCLA, Caltech, International Monetary Fund, Berkeley, Penn, Rochester, UCL, Nottingham, Bank of England, Cambridge, Oxford, LSE, Arizona, UCSC, UCSD




Editor, Berkeley Electronic Journal of Economic Analysis and Policy, 2008-2010

Co-Editor, Journal of Law, Economics, and Organization, 2008-2014

Co-Editor, Berkeley Electronic Theory Journals, 2006-2008

Associate Editor, Games and Economic Behavior, 2014-Present

Associate Editor, Economic Journal, 2008-Present

Associate Editor, Economic Theory, 2005-2007

Associate Editor, Management Science, 2004-2009

Editorial Board, European Journal of Political Economy, 2008-Present

Editorial Board, California Management Review, 2003-Present


Refereeing includes: American Economic Review, Econometrica, Journal of Political Economy, Quarterly Journal of Economics, Games and Economic Behavior, RAND Journal of Economics, Review of Economic Studies, National Science Foundation.